| Ok we all know that the money is in the list. So building | | | | 8) Have A Handwritten Signature - Including a |
| an optin list of targeted responsive subscribers must | | | | handwritten signature builds trust with your visitor and |
| be part of your total marketing strategy. So it goes | | | | also provides that personal touch. You're a real person |
| without saying having a successful optin page is going | | | | and you want to be seen as that. Just make sure your |
| to be crucial for building your list. | | | | signature is legible. From a psychological point of view |
| 1) You Need An Eye Catching Headline -Your headline | | | | a messy signature gives the impression you're hiding |
| has to grab your visitors attention right away and it | | | | something. |
| also has to make them keep reading the rest of you | | | | 9) Include Contact Info - At the bottom of your optin |
| page. Many marketers call this the "hook". | | | | page it's a good idea to have your contact information. |
| Not every headline is a winner right out of the gate. So | | | | I have seen optin forms that have a company name, |
| to insure you are achieving the highest optin rate you'll | | | | mailing address and email address. But you really don't |
| find that you'll need to test different headlines to find | | | | need all that. |
| out which one gets the best response. To do this you | | | | You should have at a minimum a contact email |
| can simply set up a split test by rotating your headlines | | | | address posted. Just like your signature it shows |
| on your optin page. | | | | people you're not hiding anything and if they need to |
| 2) Place Your Optin Form Above The Fold - You'll | | | | get a hold of you they can. |
| increase your optin rate significantly if you place your | | | | 10) Your Optin Page Has Only One Function - Your |
| optin form above the fold on your webpage. Being | | | | optin page is not there to sell or pitch ANYTHING!! It's |
| above the fold means people will not have to scroll | | | | only function is to gather contact info. So keep it short |
| down to find it. | | | | and to the point. |
| After a lot of testing I have found having my optin | | | | Your visitor has ONLY two choices: |
| form placed to the right of my copy/video works best. | | | | First: He/she gives you their contact info. |
| But like anything you'll want to test that with your optin | | | | Or |
| form. | | | | Second: They leave your page without giving you their |
| 3) Keep Your Page Clean -When it comes to your | | | | info. |
| optin page less is more. You want to keep the layout | | | | 11) Offer Something Of REAL Value And Offer It For |
| simple and visually appealing. Forget the flashing | | | | Free - In order to get people to give you their contact |
| images and all that garbage. | | | | information you have to give them something of real |
| Use easy to read fonts like Tahoma, Veranda, Arial, | | | | value. Preferable something they will find no where |
| and Times New Roman. And make sure you use | | | | else other then at your site and it has to be given |
| good page colors. You don't want a black background | | | | away for free. This could be an ebook; it could be your |
| with red font colors. (Don't laugh there are still people | | | | time, an online course or even some software. |
| that think black and red looks good) | | | | 12) Remind Your Visitor It's FREE - Make sure you |
| 4) No External Links - Never have any external links | | | | remind your visitor that what they are about to receive |
| on your optin page, other then the ones that are linked | | | | is absolutely free and they have nothing to lose. |
| to your Privacy Policy and Disclaimer. You don't want | | | | Something like this: Simply Enter Your Primary Email |
| your visitor to get distracted by anything and end up | | | | Address and Name Below and My FREE Report is all |
| leaving your page all together. | | | | Yours!! |
| 5) Create Curiosity -Provide a benefit but leave it | | | | 13) Use Professional Graphics - Graphics are very |
| unclear. A great saying I heard to describe this is | | | | inexpensive and well worth the money so don't cheap |
| "Useful But Incomplete". You want your visitor thinking | | | | out here. Nothing will turn people away from your optin |
| "This sounds like what I'm looking for and even if its' | | | | page faster then cheap amateur graphics. |
| not it's no big deal because it won't cost me anything" | | | | Use them for your header, footer, your optin box and |
| 6) Only Ask For What You Need - All you need is | | | | even for the free product your offering, like an Ecover. |
| their "First Name" and their "Primary Email Address". | | | | This will pay off big time in the long run. You can get |
| You don't need any more then that. Identity theft is on | | | | complete graphics package for an optin page which |
| everyone's mind so if you start asking for addresses, | | | | includes a header, footer, background and an ecover |
| birth dates, phone numbers and such chances are | | | | for under a $100. |
| you'll get anybody's info. | | | | 14) Test, Test And Test Again - Increasing your |
| 7) Have A Privacy Statement - Make sure you let | | | | subscriber rates is an on going process, so you |
| your visitors know that their information is going to be | | | | always want to be testing your page. Just make sure |
| safe and you're not going to sell, rent or give it to | | | | when you make a change you only change one |
| anyone for any reason. The best place for this is right | | | | element at a time. |
| at the bottom of your optin form. | | | | So if you decide to change the header, only change |
| You could have something like this: I respect your | | | | the header. If you change more then one element you |
| privacy and I will never share, sell or rent your | | | | won't know which one had a positive or negative |
| information with anyone for any reason. Click here for | | | | effect on your page. |
| more information about my privacy policy. | | | | |