Analyzing Your eBay Sales

Here are some tips on how to analyze your eBaymore photos or highlighted your sales?
sales:4. Make note of the brand names, colors, and types of
1. If you are plagued by lots of unsold items, you needitems that have the highest STR. Focus on building
to get systematic and do some analysis. Calculatingyour inventory of those items, and do not purchase the
your sell-through rate (STR) is critical for all sellers.ones with low STRs.
STR is the ratio of items offered for sale in a given5. Pay attention to the STR not only for individual items
period divided by the number of those items thatbut for the category in which you sell most frequently.
actually sold. If you offered ten items on Sunday andIt can be tedious to analyze an entire category if you
four of them sold, your STR is 40 percent.do not have special software that does the work for
2. It is also important to calculate the average saleyou, but you can do a rough approximation. Count the
price (ASP) of the items that sold. Add up the salenumber of sales in a page full of completed
price of all the items that sold in a particular period - atransactions in a category. Then count how many of
day, a month, a year, and so on. Do not worry aboutthe sales prices are presented in green - these are the
Final Value Fees or Insertion Fees. You are onlyones that sold. The red ones are unsold items. Do
concerned with the gross sale price. Divide the total byseveral pages worth of results, and calculate the ratio
the number sold. If you sold five pairs of gloves for $15,of sales to the number of completed transactions. The
$12, $9, $9, and $8, your total is $53, and your ASP isresults is the sell-through rate.
$10.60.By analyzing your eBay sales, you will be able to make
3. Once you have calculated your STR and ASP, askbetter decisions in your business so that will be able to
yourself some questions. Are some items justprofit more in the long run.
impossible to sell? Could you sell more if you included