Are Open Houses Helpful? - Learning How Buyers, Seller and Real Estate Agents Benefit From Them

Open houses have been one of the marketinghappened in New Jersey; as two women stole luxury
strategies in selling a property. Over the years, realitems from a Manhattan open house. This shows that
estate agents and sellers conduct them in the hope toconducting an open house becomes more of a risk to
pick-up the right buyer. However, with the rampantthe sellers rather than a rewarding experience.
usage of internet and virtual open houses, questionsBesides, if the house is not that appealing and requires
have risen as to whether it is helpful or not. Of course,severe repair, it wouldn't be smart to conduct this
you will be the judge of that but it will depend on whatevent. Moreover, agents might think twice before
stand point you are looking.allowing their names to be associated with such
Seller and Real Estate Agents Point of Viewproperty.
Nowadays, most real estate agents benefit moreWhat Buyers Think
from this activity than the sellers. Some real estateWhen buyers go to open houses, they get a chance
agents feel that people visit open houses just to inquireto converse with the real-estate agents. If they are
for more listings. Yes, they may look around to checkinterested to purchase the property, this will be their
the house. But it is not a 100% sure that people wouldchance to get an initial inspection. Doing this would
purchase the property right there and then. Most ofallow them to ascertain the condition of the house.
them just come in to get information in case theyHowever, in reality most buyers check the internet for
decide to purchase or sell houses in the future. In fact,listings. Therefore, shopping by attending a series of
the National Association Realtors (NAR) currentopen houses is nothing more but a daunting task.
statistics shows that 87% of the buyer used theImportance to Current Market Status
internet in shopping homes. Therefore, this just provesLooking at the current market status, you can really
that most buyers, who walk-in the seller's front door,say it is difficult to sell a house. Even with the rise of
have already pre-screened them online.internet shopping and virtual homes, not all qualified
For real estate agents, it is unproductive and an utterbuyers can go knocking at a seller's door. In a difficult
waste of time. Nevertheless, it is a good way for themsituation like this, all tactics may be exhausted. Though
to gain popularity and to harbor possible clients.open houses can be an added work, it might give a
Some sellers think it can put a threat on their security.good outcome. According to NAR statistics for 2008,
There is a risk of burglary when they welcome48% of the buyers look into open houses to get
strangers into their homes. In 2007, a Leesburg womaninformation. This might just become a good reason for
has been charged 34 counts of theft at open houses.sellers and agents to give it a shot.
Another account of theft during open houses