| Article marketing is a process. Do it correctly, and you | | | | ready for it. Unless they desperately need a fix for |
| will enjoy the benefits. Make just one mistake just to | | | | their problem, people are not going to buy at the first |
| find declining results from your articles. One important | | | | time they see your product or service. |
| component of every article is the resource box. How | | | | People go through different stages in the buying |
| should you do it and how could you get the most from | | | | process. They may want to research a bit more, |
| it? | | | | compare prices, analyze benefits and see features. |
| You should adopt the right mindset when it comes to | | | | Only after that they may decide which solution to buy. |
| article marketing. Try to give a lot of valuable | | | | If you fail to contact them again in the future, you may |
| information to build credibility. Don't sell or mention your | | | | not be able to close the sales. They may already |
| product at all in the body of the article. | | | | forget about your product. |
| You want to demonstrate your expertise by showing | | | | Educating, on the other hand, involves giving away |
| that you know the problems and solution to the | | | | even more value to the readers. Invite them to |
| reader's problem in that topic. Don't rush to the selling | | | | participate in the free e-courses. Get them to |
| part too quickly. | | | | download your special report when they subscribe to |
| While in the resource box you can do promotion, it is | | | | your e-newsletter. |
| usually not the recommended approach in good article | | | | Educate and explain the problem and give possible |
| marketing strategy. You can either sell or market in the | | | | solutions to their problem. Once they are ready to buy, |
| resource box, and I would suggest you always choose | | | | the selling process should be much easier than if you |
| the latter. Here's why. | | | | start the selling process too soon, like in the resource |
| Selling is the act to close the sales. After building the | | | | box of an article. |
| credibility, they maybe ready for the sales, but fully | | | | |