| This is common advice from sponsors and uplines in | | | | approaching strangers, honing their elevator pitches |
| many MLM organisations. Well before you rush off | | | | and using the 3 foot rule. However, when someone |
| searching for companies that sell leads read all this as | | | | really wanted to build their business the only suggestion |
| this information as it may well save you a lot of money | | | | was to buy leads. You just kept buying leads until blew |
| and even save your business. | | | | your budget. You will see below that there are a |
| In order to succeed in any type of business you need | | | | number of reasons this strategy is doomed for failure. |
| prospects. You need a steady flow of qualified leads. | | | | 1. Leads go out of date very quickly. You may |
| There are many ways to generate leads for your | | | | purchase leads that were generated some time ago. If |
| MLM business but as you're going to see, buying them | | | | this is the case, chances are that the contact info will |
| is definitely not recommended. | | | | probable be wrong. Even if the details are correct the |
| Let me guess, you have been involved with a home | | | | person may have no recollection of filling in their details |
| based business for a while. You have probably pitched | | | | or even if they can they may no longer be interested |
| your family and friends and are now scratching your | | | | in business opportunities. |
| head contemplating what to do next. Luckilly your | | | | 2. Leads are often sold to a number of buyers. It is |
| upline comes to the rescue and tells you that your | | | | highly possible that these leads have been sold to |
| best option is to go out and buy MLM leads. The | | | | someone else before you. Leads are often advertised |
| reason I know what you are going through is because | | | | as 'fresh', but the chances are they will still have been |
| I was exactly where you are today. | | | | sold on a number of occasions. The chances are that |
| I joined a major MLM company and spent six years | | | | the lead will have been contacted about various other |
| struggling, pitching my opportunity to anything with a | | | | business opportunities before you even call them. |
| pulse. I am a bit embarrassed to admit it now but I | | | | 3. Leads don't know you. Why would they join your |
| developed a great system for walking up to total | | | | business when they can join their friends & family |
| strangers in shopping malls etc to get them to join my | | | | members who they trust and believe in? Who are you |
| business. In fact I was so good at it I was recognised | | | | to make a difference in their lives? Who are you to tell |
| as the company's top recruiter in the whole of Europe! | | | | them that they can get rich by joining your business? |
| Nevertheless, I was frustrated with the growth of my | | | | Are you rich yourself? |
| organisations. I hung around busy public places day | | | | 4. You don't know how these leads were generated. |
| after day, month after month but simply couldn't pitch | | | | Sometimes leads can be obtained from third-party |
| enough prospects to reach financial freedom. | | | | sources who sold them without their permission. Often |
| I suppose I was lucky that I had the ability (balls of | | | | they may not be interested in business opportunities in |
| steel) to approach people on the sidewalk. However, | | | | the slightest and they simple filled in their details on an |
| duplication is a problem as few people can take the | | | | opt in form in return for a reward or free gift. |
| necessary humiliation and rejection needed in order to | | | | The bottom line is that buying MLM leads is not the |
| build a big enough team using these Jurassic marketing | | | | best way to grow your business. As you know I |
| strategies. | | | | struggled for 6 years until I found the answer. The |
| The problem is that none of my mentors knew | | | | secret is generating your own flow of targeted leads. |
| anything other than old school marketing. Apart from | | | | However, in order to do this you must learn some |
| clever ways of turning any conversation into a | | | | basic skills. The best thing is that once you develop the |
| business presentation the most sophisticated strategy | | | | skills you will be able to generate red hot leads for any |
| they had was 'buying leads'. Everyone was | | | | business opportunity that you wish. |