| Dr Mike and Brian Koz (The Lead Generation Guys) | | | | with affiliate links offering a discount to the visitor if |
| Dr Mike and Brian Koz are fantastic Internet Marketers | | | | they click on it. This way you are saving them money |
| with quite a few years of experience behind them and | | | | and making yourself some money because you will |
| it is with that experience they have made and Internet | | | | receive a percentage of anything that they buy. This |
| Marketers dream software...a little more on that later. | | | | was a great little 'light bulb' moment and something that |
| Their philosophy is basically, "Find Leads, don't wait for | | | | you may want to implement in the future (I sure am!) - |
| them to come to you". This sounds a lot easier said | | | | simply search for discount codes in Google or Yahoo. |
| than done because as we all know there are many | | | | As with most of these Internet Marketing seminars the |
| things in your way when trying to generate traffic and | | | | speakers will always offer a chance to buy a product |
| leads. I know from experience that you can lose a | | | | off of them if you have found their presentation |
| whole load of money from advertising with Google | | | | interesting. Let me tell you, by the time Dr Mike and |
| AdWords and generate very little in sales. As I'm sure | | | | Brian Koz had got to the point where they needed to |
| others will agree Adwords really is an art worth | | | | sell their product they had a very HUNGRY crowd |
| studying because once you get it right you're in for | | | | willing to listen! They were selling a product called |
| great success. | | | | 'Sales Evolution' which I believe was exclusively |
| They started off by outlining some key secrets. These | | | | offered at this event (don't quote me) and I believe it |
| key secrets seemed to be the theme of this seminar | | | | might even be called 'Lead Evolution' as well? |
| and the theme to every other event I have been to | | | | Whatever it was it was truly amazing. It was a piece |
| like this. They are... | | | | of software in which you type in your keyword from |
| 1. Find people who want to buy stuff (hungry market) | | | | your niche and it will simply pull up all of the hungry |
| 2. Sell them what they want | | | | buyers and people who are actually LOOKING for |
| 3. It's just as easy to sell high priced products as it is to | | | | your product or service and then it also gives you the |
| sell low priced ones - as long as people want what | | | | chance to bulk email ALL of them with a friendly |
| you are offering they will pay whatever it takes to | | | | message advertising your product. They even |
| have it | | | | demonstrated it in front of everyone just to show how |
| 4. Instead of waiting for buyers, go to them! | | | | powerful a tool this is. Let's look at this logically, If your |
| Dr Mike and Brian Koz basically see the Internet as | | | | niche was Golf and you were selling a pack of DVD's |
| one giant lead generator and when used properly it | | | | called 'Better your Golf Swing in 2 weeks' - you then |
| can be a massive opportunity to any business. There | | | | type 'Better Golf Swing' into this Lead Generation |
| are many reasons that one might want to generate | | | | Software as your keyword it will produce result for |
| leads on the Internet. You may want to generate leads | | | | everyone who has recently searched for such a |
| for your own products or services, leads for other | | | | product because they need to better their swing. |
| local businesses, leads to build a database to rent or | | | | Better still, there are several functions within this |
| sell, leads as an affiliate for promoting others products | | | | software that allows the user to produce more |
| (CPA offers) or to find others to do joint ventures with. | | | | targeted results. You can produce results according to |
| From what I could make out while listening to their | | | | geographical area such as people wanting to better |
| presentation they see list building as the most | | | | their swing in America only. This could be really great |
| important part of any Internet Marketers Business and | | | | for someone who has the Resale Rights to a product |
| personally I couldn't agree with them more. A decent | | | | in America only as they will not be breaking the policies |
| list is the key to a VERY early retirement. | | | | outlined in their Resellers Agreement. In addition to this |
| With your own list you can become the Internet | | | | you can also collect your results from various different |
| 'middle-man' matching buyers to sellers all the while | | | | sources such as Twitter, it will pull up results for |
| getting paid for your little efforts. Let's face it once you | | | | anyone who has recently tweeted about Golf or |
| have a lead generation or list building system in place | | | | bettering their swing - you can then email these with |
| and you have done it properly you should be able to | | | | your product. The great thing about this 'Lead Evolution' |
| generate more and more leads through viral marketing. | | | | product is that people are actually ASKING you to sell |
| Once your list building has then gone viral you will be | | | | to them because they are looking for your product. If |
| receiving leads for the rest of your days and you can | | | | you give someone something that you really want and |
| continue to rent fresh leads to businesses which | | | | better still, you SAVE THEM MONEY, they will gladly |
| desperately need them. Another very interesting point | | | | pay you for it. |
| that they made that day was on 'discount codes'. I am | | | | If you would like to learn more about Dr Mike and Brian |
| very familiar with affiliate marketing and I have studied | | | | Koz please Click Here! They will truly help you to |
| it greatly in the past but they were saying that they | | | | accelerate your Internet Business and explode your |
| have created websites and sales pages crammed | | | | profits overnight. |