| Facebook Fan Page Secrets Introduction | | | | give it a personality and make it personable. If people |
| If you have not heard of the social networking site | | | | don't feel they can like you from seeing your profile, |
| called Facebook then you have either been marooned | | | | they won't add you as a friend. |
| on a desert island or living under a rock. Facebook is a | | | | You also need a picture on your profile. This will help |
| site that has set the social networking market on fire | | | | attract friends. You can either use one of yourself if |
| and raised the bar for all other sites. | | | | you are working in your name or a stock photo or |
| So...How to implement the Facebook Fan Page | | | | other picture if you are marketing with a pseudonym. |
| Secrets? | | | | Remember that the photo needs to be something that |
| With over 400 million active users and an Alexa traffic | | | | will draw people in and make it relevant to your niche. |
| rank of 2 it is one of the most popular sites on the | | | | If you are looking to attract people who own dogs |
| Internet with hundreds of millions of page views every | | | | then a profile picture of you (or someone) with a dog |
| single day. | | | | will draw in a lot more friends. |
| Facebook is a tool that can help you to boost your | | | | Make sure that you complete all of your profile as well |
| business not only by making sales buy by keeping in | | | | and make it keyword rich (without spamming) and |
| touch with your market and customer base. It's a great | | | | attractive to potential new friends. |
| way to build a reputation within a niche and to | | | | Once this is all set up you can start adding friends. |
| generate a list of targeted potential customers | | | | Search for your keywords and add friends who are |
| (friends). | | | | active and well known in that niche. Once you have |
| Whilst Facebook is primarily set up as a social | | | | done this you can start adding their friends to your list |
| networking site for regular people to interact, they | | | | and sooner or later many of their friends will start |
| have recognised the face that businesses are | | | | adding you when they see you in their suggested |
| interested in using it and actively encourage them to do | | | | friends list. Remember that Facebook does have a limit |
| so with a host of applications and features designed to | | | | to the number of accounts you can add every day so |
| help you market your web presence. | | | | don't go wild! |
| So how do you make Facebook Fan Page work for | | | | Another good technique for making Facebook work |
| you and your business? | | | | for you is to create your own group of join groups |
| Firstly you need to create an account. You really need | | | | relating to your niche. This allows you to interact with |
| to separate out your personal and your business | | | | people who are in the niche and market yourself and |
| accounts as you don't want the two to cross over. | | | | your business. |
| This can cause embarrassment if you are posting | | | | If you own a blog then remember that you can |
| personal things and your potential customers view | | | | syndicate your RSS feed from your blog into your |
| them. Some people don't censor what they post on | | | | profile. This can be very handy to help you build a |
| their own accounts and it can alienate potential | | | | reputation and provide content to your friends. When |
| customers. | | | | you update your blog it will show in your Facebook |
| You will also need a different Facebook Fan Page | | | | profile, which means you could get more people |
| account for each niche you intend to work with. If you | | | | through to your blog too. |
| try and work in multiple niches with the same | | | | Conclusion |
| Facebook account you will have trouble retaining | | | | Facebook is a valuable tool for any online business |
| friends because many of your updates will not be | | | | person and one that many marketers overlook due to |
| relevant to them. | | | | lack of time or mis-understanding on implementing |
| Your profile needs to be superb. It has to grab people's | | | | Facebook Fan Page. |
| attention and make them want to be your friend. So, | | | | |