| Annuity Leads are often a misunderstood aspect of | | | | The Best thing to look for when buying a lead is NO |
| annuity sales. First, an annuity lead is not an annuity | | | | return policy! That's right, no returns. The reason is |
| sale. Second, an annuity lead doesn't come from a | | | | simple, these companies are confident in their product. |
| walk in client. Finally, LEADS WORK (I may sound like | | | | The website that I use calls this the "Rub of the |
| I'm in direct opposition of my first point, I'll explain later). | | | | Green." Sometimes in golf, you can hit the perfect putt, |
| Online annuity leads are the topic of this article, simply | | | | but the ball hit a lump in the green and strays from the |
| because I have found them to be the most effective | | | | hole. It is the same way with annuity leads. Sometimes |
| way to obtain leads that convert. Here are some tips | | | | no matter what you do, the lead just doesn't convert |
| from the purchasing of the lead, through the sale of | | | | to a sale. The no return policy can be thought of as an |
| the annuity: | | | | exclusive membership into a club. |
| Step 1: Buying The Lead! There are many companies | | | | Step 2: Selling the Annuity! The first thing to remember |
| that sell leads. How do you choose the right leads to | | | | is that a lead is not a sale, it is simply the beginning of a |
| buy? there are some key elements that I look for | | | | relationship between you and the client. If you buy the |
| when buying leads online and over time I have | | | | lead online from a credible website, there are a few |
| narrowed it down to one website from which I buy | | | | things that you already know about that person. The |
| leads. The first thing to do is ask how the company | | | | client has showed interest in buying an annuity; You |
| obtained the lead. Far too often, companies sell leads | | | | know their age, address, and phone number. That is all |
| for as much as $110 because of the promise that they | | | | you know. It is up to you to develop the relationship |
| have already called the client and set up an | | | | that the client is hoping for. You will have to walk a fine |
| appointment. This is a big Red Flag! Usually these | | | | line between losing the relationship and spending too |
| companies set up appointments through a | | | | much time with the client. If you spend too much time |
| telemarketer so the lead was obtained against the will | | | | with the client then you lose possible sales down the |
| of the client and is not likely to convert. These | | | | road. Too little time and you lose the client you are |
| companies also send out flyers with a prize offered if | | | | dealing with. Try to spend no more than 3 hours with |
| the prospective client calls within "X" number of days. | | | | each client over the lifetime of the relationship. |