| My in box is full...again. Affiliate offers, joint venture | | | | find that their new 'partner' is unethical, delivers product |
| deals, 'greatest ever' product reseller programs, credit | | | | slowly, overcharges, doesn't honor return policies and |
| card affiliate programs and of course there are lots | | | | more. |
| and lots of products available for resale. Do you ever | | | | Their actions reflect directly back on you. You are |
| feel overwhelmed? | | | | guilty by association and you've potentially violated the |
| I'm sure that you, just like me, find yourself deleting, | | | | trust that your clients placed in you. I make it a very |
| turning down, opting out of lots of these offers every | | | | firm, non-negotiable policy, that we do not, rent, share, |
| day. Many are from people you've never heard of and | | | | sell or otherwise give up our email list. You should |
| can't find on the internet or Google. Here's a piece of | | | | probably adopt a similar practice. A great practice is |
| time tested advice, if you can't find the person or | | | | that if you find something that, after investigation, you |
| company, do quality research and determine what the | | | | feel your clients should know about, review the |
| marketplace has to say about the product, person or | | | | product and then YOU send a pre-screened message |
| company you should probably pass on the deal. In my | | | | to them introducing the person, product or service that |
| case this lack of information quickly alerts my fairly | | | | you've discovered. |
| well-tuned hype detector. | | | | Also make sure to follow all of the links on the new |
| The other critical reason to turn down these offers is | | | | partner's website. Follow all of the instructions in the |
| that they are not complimentary to your core business. | | | | buying sequence that you're advocating so you know, |
| Don't confuse your clients with offers that don't make | | | | BEFOREHAND, exactly what your clients will be |
| sense. If they come to you for real estate investment | | | | receiving from your potential new partner. You should |
| advice, don't try offering them a great deal on the | | | | take these very important steps because they are |
| latest fitness product...they don't go together and you'll | | | | your clients, it is your duty to protect them. |
| begin to quickly look like a huckster and an opportunist | | | | There are several other really good reasons for taking |
| rather than an expert in your field. It will destroy your | | | | this stance, first and foremost is reputation protection, |
| reputation, your credibility, their trust in you and it will | | | | second is list control and client protection, third is that |
| eventually impact your fees. It's simply not worth it. | | | | you can see the email open rate and get a sense of |
| As a business owner, the more successful you are | | | | people's reaction to the offer and last, but certainly not |
| the more of these offers you'll get and sorting through | | | | least, is that if this is an offer that results in affiliate |
| them can lead to the discovery of hidden diamonds, | | | | commissions, you can get a sense of conversion rates |
| great joint ventures but if you're not wary and diligent, | | | | so that you can estimate the fees that are due. |
| disasters. | | | | If you're successful in life or business, opportunities will |
| In my business, I live and die on the reputation that I've | | | | knock daily or weekly. Sometimes opening the door |
| cultivated with my clients. That is a significant asset | | | | and welcoming the offer is good business, more often |
| that needs to be protected. So does yours! | | | | it's a great time to simply ignore the knocking and get |
| I've spoken with lots of business owners who've been | | | | back to work. |
| lured into deals without doing their homework only to | | | | |