| Long gone are those days when insurance sellers had | | | | be conversion ratio. Hence, there is a need to increase |
| to "Cold-call" or "Knock the doors" to get their sales | | | | the competitive edge for you to increase the |
| done. Today, internet technology is fast catching up | | | | conversion ratio for your insurance leads. |
| with most of us and this includes larger players in the | | | | 3. After finishing the first two steps, you then need to |
| insurance industry. The reason for this trend is | | | | find a good lead provider. This is often a tricky step as |
| apparent. Most of modern day insurance shoppers do | | | | there are countless providers in the market. Before |
| their shopping on the internet. This is supposed to | | | | zeroing in on any particular company or service |
| continue from hereon and unlikely to change anytime | | | | provider, make sure you try out the free ones first. |
| soon. There are 5 essential steps to get most out of | | | | Here again, you need to be careful as there are |
| insurance leads. Here they are... | | | | companies claiming to offer free leads to their |
| 1. First, you need to do some quick calculations. You | | | | customers but only after making minimum purchase or |
| would not be surprised to see agents taking their time | | | | signing certain contracts. Companies that request you |
| out to do some quick math. Let us consider an | | | | to buy from them do not sell leads for free. This is the |
| example. You were to sell of types of insurance | | | | point you need to remember. |
| covers and make $1000 every year for a new client. | | | | 4. Measuring your results is an important task you |
| What would be the scenario if you were to purchase | | | | need to exercise. Merely investing time and energy on |
| 100 leads at $10 a piece per week and close them at | | | | leads and relaxing is not going to help. You need to |
| 3% only? What would be the amount you will be | | | | keep a track on their progress and achievements. If at |
| raking in a year? Also, will it not be shocking to know | | | | all you had an option of trying out different leads then |
| that you will essentially be making $104,000 in profits? | | | | do so. This will give you an opportunity to measure |
| Even if you succeeded in making half the above said | | | | each one of these leads and then compare them. |
| amount with a conversion rate of 1%, what would be | | | | 5. You are sure to get some visible patterns when you |
| amount you will be making at the end of the year? | | | | end up measuring your insurance leads or after having |
| And so on. | | | | compared against each other. Make use of these |
| 2. You need to develop an edge over your | | | | patterns to fine tune your plans and then try to |
| competition and try to maintain it for a long time. The | | | | increase your sales. In exercising all these steps |
| sales you will end up making is largely dependent on | | | | mentioned above, you need to be patient and keep |
| the conversion ratio achieved by you. More the | | | | your efforts going. |
| conversion ratio more will be the sales and sales will | | | | |