| In science, as with all things in life, there are laws that | | | | The first letter of each of these words is capitalized. |
| govern how things work. For any endeavor, when you | | | | Make sure you specify House in the first line and not |
| apply these laws, there will be identifiable results. It's no | | | | Home. People are attached to homes, not houses, and |
| different with attracting success in real estate. There | | | | we want people who want to get rid of their house. |
| are Five Key Steps to becoming wealthy in real | | | | Do not capitalize everything because it's harder for the |
| estate investing. These are very specific strategies | | | | eyes to see. It is psychologically proven that when you |
| that, if you follow them, will guarantee a successful | | | | only capitalize the first letter, and the rest of the letters |
| return. If you have these five steps in order, you'll buy | | | | are in normal type, it's much easier for eyes to capture |
| and sell 25 houses or more per year, and earn at least | | | | when people are only looking at it for a second or two. |
| $500,000 a year, all while working 15 hours a week or | | | | This is proven marketing. |
| less. The first step to follow is having Effective | | | | With numerous ads in the Real Estate Wanted section |
| Marketing in place that attracts motivated house | | | | of the newspaper, how are house-sellers going to |
| sellers. There are two ways this will happen: | | | | notice yours? Simple. Put a blank space at the top and |
| | | | bottom of the ad, so you're actually going to be paying |
| 1. They find you. | | | | for a six-line add, even though you only have words in |
| 2. You approach them as a buyer. Which way would | | | | the middle four lines. A reader's eyes will be drawn to |
| be more efficient? Of course, it's much easier for them | | | | that ad automatically. Your ad sticks out like a sore |
| to call you as opposed to your labor in finding them. | | | | thumb. |
| Additionally, when you are soliciting them, they are in | | | | Bandit Signs |
| control from a psychological point of view. You are | | | | The second most effective way to attract motivated |
| demonstrating a need, and that puts them in a position | | | | sellers is bandit signs. These are the little road signs |
| to leverage that need. | | | | everyone's seen driving around. The signs should be |
| We'll look at two low-cost, effective marketing | | | | yellow with black lettering, 18 inches high by 24 inches |
| mediums to attract motivated sellers to call you: | | | | wide, and you want to use the entire space of the sign |
| | | | for the information to stand out. And they are going to |
| 1. Newspaper Classified Ads (Real Estate Wanted | | | | come with a little wire stake. The bandit sign is going to |
| Section-Daily) | | | | say exactly the same thing as your classified ad. |
| 2. Bandit Signs (Yard and/or Road Signs) | | | | The downside to bandit signs is that some towns and |
| Classified Ads in the Real Estate Wanted Section | | | | cities may have ordinances that don't allow them. You'll |
| Run an ad daily in the Real Estate Wanted section of | | | | have to check your local laws to see if this applies to |
| your local newspaper(s) 365 days a year. If your local | | | | where you live. I suggest you still order 100 bandit signs, |
| newspaper doesn't have a Real Estate Wanted | | | | put them up, and if there's a problem, someone will let |
| section, ask them to create one. If you tell them that | | | | you know. You can claim ignorance, and you will |
| you will be running an ad every single day, it'll be worth | | | | definitely get a lot of calls from homeowners looking to |
| their effort. Also, this ad will buy more houses and | | | | sell. Bandit signs are worth the minimal risk. |
| definitely outweigh any cost that you initially put into it. | | | | Most people do not have the courage or the vision to |
| In some places, it costs $300 a month, and in other | | | | put out the money to apply marketing strategies, and |
| places it cost$1500 a month. Quite honestly, it doesn't | | | | that's why they don't buy and sell houses, and make |
| matter what it costs. If you buy and sell just one | | | | more money than they fear to lose. But one ad or |
| house, that ad just paid for itself and then some. Here's | | | | bandit sign alone will get you at least 10 to 15 houses |
| what the ad should look like: | | | | bought and sold per year, and it will save you the time |
| Sell Your House Fast! Quick Sale - Fair Price (707) | | | | and effort of going out and looking for prospects. |
| 555-1212. | | | | |