| It should be no surprise that the lifeblood of ANY MLM | | | | There are several ways to build or get a CUSTOM |
| or home based business is having plenty of leads to | | | | capture page: |
| talk to. It's also no secret that you make money in | | | | #1 - You can build one from scratch all by yourself. To |
| Network Marketing by doing two things. | | | | do this you will need to sign up for a web hosting |
| Acquiring new customers using your product Acquiring | | | | account with Yahoo, HomeStead, GoDaddy or any of |
| new representatives to promote your product Now | | | | the other web hosting companies online and proceed |
| the only way to get these two things done is to talk to | | | | to build a page from scratch. Most of these web |
| as many people as you can about what it is you have. | | | | hosting companies will have easy to use site builders |
| There are a few ways to do this with the first being | | | | that you can use to do this and web hosting usually |
| everyone's favorite "Friends & Family" approach. | | | | runs between $10 and $20 a month. |
| But what happens when you work through that list of | | | | The downside to building your own capture page from |
| everyone you know and you're not a millionaire yet? | | | | scratch is that you're on your own in terms of what to |
| What happens if you've been down that road in the | | | | write, how to design it and how to make it work |
| past and it didn't work out so well? Some of you might | | | | effectively. Since you're on your own it could take a lot |
| even be at the point where your friends and family | | | | of trial and error before you get something that |
| avoid you like the plague so they don't get pitched on | | | | actually produces. If you are not an expert at writing |
| yet ANOTHER opportunity! | | | | ad copy, website design, graphics and sales this |
| Whatever the situation, the only logical answer short of | | | | probably isn't the best option for you. |
| closing up shop is that you need to find a way to | | | | #2 - Another way to get a custom capture page built |
| expose your home business or MLM to more people, | | | | is to hire a professional to do it for you. Depending on |
| otherwise known as acquiring leads. | | | | where you go this can cost between $300 and $1000 |
| There are two ways to get leads, you can buy | | | | for one very solid capture page. I've been building |
| generic home based business leads or you can | | | | professional capture pages for years and I know that I |
| generate your own. | | | | usually charge $60 an hour with the average project |
| Before we start talking about how to generate your | | | | costing around $500 to $1000. Plus I charge a web |
| own targeted leads, let's go ahead and talk about the | | | | hosting fee for that page of $20 a month. |
| first option which is buying generic home business | | | | The downside to having someone else build your |
| leads. This seems to be where most network | | | | capture page is that it is very hard to make changes |
| marketers focus their time, money and energy. | | | | after the page is built. What if you want to use a new |
| The first thing that you must know about ANY home | | | | picture or change the re-direct link? Often times you |
| business lead that you purchase is that no matter how | | | | are at the mercy of the designer and additional edits |
| many buzzwords are used in describing that lead. No | | | | will probably cost you money. |
| matter how fresh it is or how good that lead sounds | | | | #3 - By far the best way for a home business owner |
| it's still someone that you don't know, that doesn't | | | | or network marketer to get their own custom capture |
| know you, doesn't know anything about your business | | | | page is to use a complete capture page design and |
| there is no guarantee that they are going to pick up | | | | marketing service, like MyCaptureSystem. |
| the phone or give you a second of their time to | | | | The MyCaptureSystem program gives you all the |
| discuss joining your home business. | | | | tools to build an unlimited number of your very own |
| 90% of purchased leads are produced by people filling | | | | custom capture pages. MyCaptureSystem, hosts your |
| out generic online forms about making more money | | | | pages for you, gives you pre-written ad copy and |
| from home and you don't know the circumstances | | | | website designs, has a marketing resource center that |
| about why they filled out these online forms. | | | | shows you how to drive traffic to your pages, plus |
| Were they looking for a Job instead of a home | | | | many advanced marketing features that can kick your |
| business opportunity? Were they trying to win a free | | | | lead generation efforts into high gear. |
| Xbox? Where they drunk behind the computer at 3:00 | | | | Since YOU build the page, you can always make edits |
| am? | | | | to those pages yourself and manage all your |
| You just don't know! | | | | marketing campaigns from one easy to use back |
| There are really no way cut corners on prospecting | | | | office. You can learn more about this program by |
| the leads that you purchase. Oftentimes you are | | | | going to |
| competing with several other people who are | | | | Step #2 - Drive traffic to your capture page. |
| contacting the same leads and the only way to make | | | | After you've created a great custom capture page |
| these types of leads pan out for you is to buy large | | | | the second step of generating your own leads is to |
| quantities and sort through them to see who has an | | | | drive traffic to your new online destination. |
| interest. So here is my suggestion for network | | | | So how do you do this... Many different ways. |
| marketers using these types of leads: | | | | Pay-Per-Click Search engines Article submission online |
| #1 - Keep your costs down when you buy "cold" | | | | Blogging Press Releases Posting on Message boards |
| leads. I don't suggest spending more than 30 cents a | | | | and forums EzineArticles Search engine submission |
| lead! Most MLM lead companies online sell leads for $1 | | | | Offline advertising Traffic exchanges Purchased traffic |
| to $5 apiece... Stay away from these high priced leads | | | | Plus many many more! |
| and use a service like where you can get surveyed | | | | Traffic generation is not an easy thing to master. It will |
| leads for as little as 14 cents apiece. | | | | take some patience and education on your end to |
| #2 - Start to put together a strategy to generate you | | | | learn and implement several different traffic generation |
| own home business leads and phase out the cold | | | | strategies. |
| contact leads over time. | | | | There are many different training organizations, |
| Okay, now for the really fun stuff and the best | | | | ebooks, manuals and courses online that can teach |
| strategy for building your home business. How do you | | | | you how to drive traffic to your websites. Some of |
| as a home business owner go out and start | | | | them are great resources while others lack in actual |
| generating your own targeted mlm / home business | | | | value. Some of my favorite marketing personalities are, |
| leads? | | | | Terry Duff & Gino Nicoli of the Dream Team |
| The first thing you must understand about the process | | | | & Jonathan Mizel of the Online Marketing Letter. |
| of generating your own home business leads is that it | | | | If you decide to build your capture page using |
| takes time and it's not something that happens | | | | MyCaptureSystem, don't forget that your subscription |
| overnight. You have many hoops that you have to | | | | includes weekly LIVE training teleseminars and access |
| jump through in order to get yourself set up with | | | | to the marketing resource center full of step-by-step |
| everything you're going to need. | | | | traffic generation techniques. |
| The goal of generating your own leads is to leverage | | | | Step #3 - Convert visitors into leads & measure |
| your time and efforts by being able to cut corners on | | | | your success. |
| the "sorting" process as well as position yourself highly | | | | As you start to generate your own leads from your |
| with your leads. This means that when you do actually | | | | capture page the biggest thing you need to do is track |
| talk to them on the phone they already have an | | | | your results. This is really what separates |
| understanding of who you are and what your | | | | professionals from those that lose money attempting |
| opportunity and/or product is all about. | | | | to generate their own leads. |
| This makes your job promoting your home business | | | | You want to track your results in a few different |
| much easier and leaves your prospects much more | | | | ways... |
| responsive to what you want them to do. | | | | #1 - How many people visit your page compared to |
| So know that we know WHY we want to generate | | | | how many opt-in and become a lead. |
| our own positioned leads... It's now time to look into the | | | | #2 - What campaigns are worth the money and |
| step by step process of doing so. | | | | which ones are a waste of money. |
| So here is the "formula for success" when it comes to | | | | Here is what I mean by this. Let's say you are doing |
| generating your own leads: | | | | two paid advertising campaigns in hopes of generating |
| Step #1 - Get an online presence. Your "Online | | | | leads via your custom capture page. |
| Presence" is where you will send prospects to find out | | | | The first campaign is a $200 Google pay per click |
| more information about you and your opportunity. | | | | search engine campaign and the second one is a |
| Step #2 - Drive traffic to your website / capture page. | | | | $200 pay per click campaign from If you let these |
| There are hundreds of different marketing strategies | | | | campaigns run together without separating them than |
| to drive traffic to a website online. The important this is | | | | you will never know which one paid off the best |
| to get as many people to your "Online Presence" as | | | | (meaning generated you the most amount of leads for |
| possible. | | | | the money). |
| Step #3 - Convert your traffic into leads. | | | | So how do you do you track your results? |
| Using a regular website for your "Online Presence" | | | | Well there are several different services that can help |
| won't cut the cake! You need the power of a good | | | | you track your advertising. An example of this is |
| capture page that will convert your visitors into leads. | | | | HyperTracker. HyperTracker is a service that provides |
| The goal of a good capture page isn't to sell people on | | | | you different tracking URL's for each of your different |
| the opportunity rather educate them on who you are | | | | marketing campaigns. This is a very valuable tool for |
| and sell them on what you are going to share with | | | | online marketing and sells for $19.95 a month. |
| them and why they just gotta see what's on the other | | | | I would suggest using HyperTracker if you end up |
| side. | | | | building your own capture pages from scratch or hire |
| Step #4 - Introduce your prospects to your | | | | someone to build them for you. If you decide to use |
| Opportunity. | | | | MyCaptureSystem to build your capture pages, don't |
| After your prospect opts in and becomes a lead you | | | | spend the $19.95 for HyperTracker because this |
| then want to give them some background information | | | | feature is already built into the MyCaptureSystem |
| about your company and opportunity before you ever | | | | program. |
| get on the phone with them. | | | | Step #4 - Introduce your prospects to your |
| Although this might sound a bit confusing at first, it's | | | | opportunity. |
| really a simple and profitable formula once you get the | | | | So now that you've built an awesome custom capture |
| hang of it. Let's break down each step and show you | | | | page (or pages), started driving traffic to that capture |
| exactly what you need to make this system happen. | | | | page, and have a way to track the responsiveness of |
| Step #1 - Get an online presence - Custom Capture | | | | your page, it's now time to decide where you want to |
| Page vs. Generic Capture Page | | | | send your prospects after they become leads. This is |
| The first thing you need to do to generate your own | | | | very important because you want to educate your |
| targeted MLM /home business leads is get a capture | | | | prospects as much as possible before you ever pick |
| page that you direct your online marketing efforts and | | | | up the phone to talk to them. |
| potential prospects to. | | | | There are two basic strategies you can implement: |
| What exactly is a capture page you might be asking? | | | | #1 - Do a simple redirect to your corporate website, |
| Simply put, a capture page is a website that gives | | | | movie presentation, or any website that will educate |
| prospects a small amount of information about you | | | | your new leads about the home business opportunity |
| and your opportunity and gives them a chance to | | | | you are involved with. |
| "Opt-In" or "Request" more information about what you | | | | #2 - Do option #1 PLUS input them into an |
| have to offer. | | | | auto-responder series of emails. An auto-responder is |
| Now I'm guessing that many of you reading this might | | | | a software service that automatically sends out |
| have a generic capture page because lots of network | | | | follow-up emails to your leads or subscribers without |
| marketing companies out there provide them. | | | | you having to manually do it. |
| Although a generic capture page is better than nothing, | | | | While option #1 is very simple to accomplish and will |
| it lacks many key functions you need if you truly want | | | | get the job done, tying your new leads up in a |
| to generate "Positioned" leads that have a background | | | | follow-up series of emails can be very beneficial. The |
| about you and your opportunity. | | | | top autoresponder companies' online right now are |
| Some other BIG problems with generic capture pages | | | | Aweber & GetResponse. |
| are that they're not unique and you have no control | | | | So there you have it... Its time to get out there and |
| over the look and feel of them. | | | | start generating your own leads! |
| What I consider a much better thing to do is to go out | | | | By now your head might be spinning a little bit and you |
| and create your own custom capture page. Why? | | | | might even be thinking that this is too complicated for |
| We'll for many reasons... First off you have control | | | | you to go do yourself. Relax and take it one step at a |
| over the content and development of your page. | | | | time. Generating your own home business leads will |
| Second, you have the ability to make your capture | | | | take some effort but it can actually become pretty |
| page unique and sell yourself as much as the business | | | | easy if you start using some of the powerful tools |
| you are selling. | | | | outlined in this article. |
| Remember, the goal of a good capture page is to give | | | | As you go on your way today, just remember that |
| people a bit of information about yourself and a bit of | | | | marketing your home business is all about hitting it from |
| information about your opportunity and combine this | | | | multiple different angles and taking time to educate |
| information in a compelling way that gets your | | | | yourself on how to be successful. |
| prospects interested in what you are talking about. | | | | |