| Pay-per-click advertising is very competitive for high | | | | click, but are still highly visible to web viewers. |
| ranking, popular keywords. You can be competing with | | | | Additionally, you can also bid on supporting keywords |
| literally hundreds of other websites in your niche and | | | | that are not the main keywords used in your website. |
| some of them will be bidding big dollars to be shown at | | | | By bidding on these less popular keywords, you can |
| the top of an advertiser's website. Here are a few tips | | | | generate visitors who may not have been searching |
| you can try to increase your ad impressions. | | | | for your popular keyword, but will be directed to your |
| How often your ad gets shown depends on a number | | | | site with the supporting keywords. For example, if your |
| of factors, mostly keyword popularity and how much | | | | sell fishing gear, the keywords "fishing" and "gear" may |
| you are willing to pay per click. If you choose a very | | | | be too popular for you to bid on. However you could |
| popular niche to get started in, such as "making money | | | | use "fishing rod," "fishing bait," or simply "fishing trip." |
| online," you will have a lot of competition. Do a web | | | | Targeting more specific items on your website will help |
| search for yourself and see how many ads pop up! In | | | | lower advertising costs and further increase your |
| order to get your ad shown, you will have to pay a lot | | | | niche. |
| of money and you may not see the return on your | | | | Always manage your PPC campaign daily to note |
| investment for several months. | | | | changes, dump the high-costing keywords, incorporate |
| Your ad does not need to be the number one position | | | | less expensive keywords and don't shoot to be the |
| to see a return on your investment. Many websites do | | | | number one spot. You will have much more funds |
| quite well when their ad is shown anywhere on page | | | | available and be able to diversify your marketing |
| one, or even page two. What you want to shoot for is | | | | campaign. |
| positions 6-12, these spots will command much less per | | | | |