| In your quest to build credibility as an Ebay seller,few | | | | can't reasonably deliver. |
| things are more important than creating andfollowing | | | | For instance, you may want to stipulate that youwill |
| consistent store policies. Doing so willprovide your | | | | only accept returns if the item is broken. |
| customers with an attractive buyingatmosphere, | | | | You may also want to add that you can only |
| where they will feel safe making anytransaction. | | | | acceptreturns within 14 days of delivery. |
| Whenever I create store policies--whether it be foran | | | | In addition to a shipping and return policy, youwill want |
| Ebay business or an Internet business--I use | | | | to create a statement of quality assurance. |
| onestandard: I promise what I can reasonably deliver. | | | | When I used to sell jewelry on Ebay, I promised |
| And I deliver more than I promise as often as possible. | | | | mycustomers that the metals were solid, the gems |
| If I can reasonably offer to ship everything two | | | | werereal, and everything was stamped. |
| daysafter payment, I will promise it. But if I get | | | | It was relatively easy for me to prove this becauseall |
| thechance to ship some items within one day, I | | | | of my jewelry came with |
| takethat opportunity to overdeliver. | | | | gemologist-certifiedappraisals; however, if you aren't |
| Not only is this a more ethical approach--deliveringor | | | | selling somethingthat can lend you credibility in a similar |
| overdelivering on all promises--but it is also amore | | | | fashion,you will need to earn it in the form of |
| practical business strategy for the long-run. | | | | testimonials andpositive feedback. |
| Developing relationships with your customers is thebest | | | | . . .and this is precisely why it is so important for |
| way to get repeat sales, testimonials, and | | | | Ebay sellers to create and follow store policies. |
| positivefeedback--the three pillars which will support | | | | Notonly will this lend you credibility and |
| yourbusiness and increase your cashflow. | | | | subsequentlyencourage visitors to bid, but it will also |
| You should extend this principle to other policies. | | | | preventcustomers from making unfair complaints |
| Create a return policy that stipulates when and | | | | against you. |
| forwhat reasons you will accept a return. Again, youwill | | | | In addition to this, when you overdeliver, your |
| want to give the customer certain guarantees,but at | | | | customerswill know it - and they will verify it with |
| the same time, you don't want to promisewhat you | | | | feedbackand testimonials. |