| Internet marketers are always saying you should pick | | | | discover your product. |
| a niche market to sell to. In fact, many of them | | | | But there's more to it than just avoiding advertising |
| suggest you should sell to micro-niches. When creating | | | | expenses. |
| information products (aka learning content) you must | | | | By identifying your customers, your niche market, you |
| focus on a niche market. It's important not only from a | | | | are able to identify their motivators. You can identify |
| sales point of view but also from the basic creation | | | | what makes them tick. What makes them read your |
| view. | | | | book. What makes them want to read your book. And |
| But why? | | | | once you know those things you can write your book |
| The simplest answer is that it is much easier to help | | | | to satisfy those needs in your readers. You can also |
| buyers buy than to sell to someone who doesn't want | | | | write your copy to satisfy those needs. So not only |
| to buy. In fact, it's questionable whether you can sell to | | | | are you selling what will motivate your customer, you |
| someone who doesn't want to buy. After all people | | | | are delivering on it too! |
| hate being sold to -- but they love to buy. Selling to a | | | | But even more importantly, by identifying your |
| niche market allows you to create products which | | | | customers up front, you can identify what problems |
| your customer will want to buy. In fact, they will | | | | they are experiencing now. This gives you a distinct |
| demand to buy from you. Which is a lot easier than | | | | advantage. Others need to advertise and try to |
| creating a product and then trying to find someone to | | | | interest their potential customers. All you need to do is |
| buy the product. | | | | show up where your potential audience is and then |
| Identifying a niche market also allows you to identify | | | | say you have a solution for their problem. You don't |
| how to connect with your customers. If you sell to an | | | | have to sell, just inform. And that is much easier to do. |
| overall market you have to advertise. It's the only way | | | | Plus of course, knowing their problems allows you to |
| to reach a large, disparate market. However, by | | | | write information products which solve their problems. |
| concentrating on a niche you are able to place | | | | Products that are direct solutions to their problems. |
| yourself where they congregate. That way you don't | | | | And that takes the situation out of the realm of sales. |
| need to advertise. Or sell. You simply are putting your | | | | You'll find your potential audience has become buyers |
| product where your customer is and then letting them | | | | who are actively searching for your product. |