| So your looking for jobs in advertising sales. This is a | | | | and there are losers. Think about it, did people stop |
| great industry that is online going to get better for | | | | buying horses at the introduction of the first |
| those promoting local online search marketing products. | | | | automobile? No, but over time and as the automobile |
| According to the New York Times "Search Marketing | | | | became the desired method of transportation the |
| is probably the best advertising platform ever invented" | | | | world changed. Companies making horse buggies and |
| Did You Know... | | | | alike went out of business to make way for new and |
| Google Gets 76 Billion Searches Per Month of the 113 | | | | better products. |
| Billions searches performed online in 2009 as reported | | | | We can site several other industries went through this. |
| by Comscore, the leader in researching the digital | | | | The typewriter lost to the computer and |
| world. | | | | word-processing. Eight track's cassette tape, CD's lost |
| Are you currently selling offline advertising. If so, the | | | | to the IPod. Film processing gave way to digit |
| time to make a shift to the online world in now. Let's | | | | cameras. Fax machines gave way to email. Pay |
| face it, the Internet has changed the world. Old, tired | | | | phones started to die with the birth of the cell phone, |
| and ineffective methods of advertising are being | | | | and there are many more examples of old industries |
| tossed aside as more people and companies relay on | | | | being tossed aside for better and more desirable |
| Google, Yahoo, Bing as well as other major search | | | | options. |
| engines to get their information on companies products | | | | Let's look at what is happening right now... |
| and services. | | | | Newspapers are closing their doors in record numbers... |
| The money that is projected to flow from offline | | | | The Yellow Pages are becoming less and less |
| advertising platforms to more effective online | | | | effective... |
| advertising companies will largest transfer of wealth in | | | | Why? |
| recent years. It is projected that over half of this | | | | Because people and companies do do not use them |
| market, or over 75 billion dollars will move online in the | | | | to get their information any longer. |
| next 5 to 7 years. | | | | So if your looking for jobs in advertising sales do not |
| If you are currently looking at jobs in advertising sales, | | | | rule out one of the best opportunities in the country |
| the local search marketing opportunity is ripe for the | | | | today. Online Advertising Sales to Local Businesses! |
| takers. The internet has created more millionaires that | | | | The online search marketing and paid search |
| any other industry. Without a doubt the local search | | | | marketing industry will continue to grow through this |
| marketing craze will be just another way for many to | | | | recent economic downturn. |
| create generational wealth online. | | | | Many offline advertising companies are mixed on what |
| Did you know that Google reported annual revenues in | | | | they need to do. Some are in denial not wanting to |
| 2009 of 22 Billion dollars and profits of over 4 Billion. | | | | stay the course hoping things will return to normal as |
| That is amazing for a company that is just over 12 | | | | business gets better. Others are trying to incorporate |
| years old. More so, did you know 21 Billion was | | | | online tools to existing business models without |
| generated from advertising revenue. Not bad for a | | | | destroying their company in the process. The bad |
| company that got into the advertising a little over | | | | news is, some companies and industries are going to |
| seven years ago... | | | | fall victim to new and better ways of doing things. |
| Did you know Time Warner, the media mecca | | | | The fact is, the advertising industry as a whole is going |
| reported revenue of just over 9 Billion in 2009. What | | | | through a major transformation giving birth to new and |
| does this mean? I means the world is changing and the | | | | innovative companies providing businesses a better |
| way we do business is changing as well. Those that | | | | way to reach the customers looking for their products |
| recognize this and take action have the most to gain. | | | | and services. |
| As with all great shifts of wealth there are winners | | | | |