| Have you been racking your brain to come up with a | | | | functions. You simply can't segregate the messaging |
| life insurance marketing plan to take advantage of the | | | | properly. You need to start with one customer service |
| internet? Would you like to know a surefire, proven | | | | website and one marketing website. The marketing |
| plan to automatically produce qualified, exclusive, life | | | | website should be used to sell only one product |
| insurance appointment requests? | | | | offering. |
| First off, I want you to know that you are in the same | | | | If your intention is to sell more than one product, you |
| boat as about 99% of all other people who sell life | | | | should have a marketing website for each of those. |
| insurance! However, I don't tell you that to scare you, | | | | 2) Send traffic to your websites- Now that you have |
| but to illustrate that now is the prime opportunity to get | | | | your website in place, you have to get targeted |
| yourself established online before your competitors | | | | visitors to the website so that you can turn them into |
| beat you to it... | | | | leads and then sales. |
| What I am about to share with you is the exact same | | | | Here are the different types of traffic that you can |
| plan that I use (and developed) to scalp high quality life | | | | choose from. It will be up to you to learn about each of |
| insurance leads from all corners of the internet. Now I | | | | these individually and determine what is best for you. I |
| have to warn you that these tactics I'm about to share | | | | will help you by saying that you should have more than |
| with you are advanced and may pose some problem | | | | one traffic source to be successful. |
| with your compliance department. | | | | - Pay Per Click (PPC) |
| It will be up to you to fill in any gaps of knowledge if | | | | - Pay Per View (PPV) |
| these concepts are above your understanding as well | | | | - Article Marketing |
| as ensuring that you are not breaking any of your | | | | - Video Marketing |
| company's compliance rules by implementing any of | | | | - Social Media |
| these strategies. Now that the disclaimers are out of | | | | - Social Bookmarking |
| the way... | | | | - Search Engine Optimization (SEO) |
| Here's my plan for generating life leads on the internet: | | | | - Media Buying |
| 1) Build two websites - This isn't a suggestion, and as a | | | | 3) Follow up marketing - Your websites should be |
| matter of fact, you will probably want to have more | | | | integrated with an email auto responder system that |
| than two at some point. | | | | prospects can "opt in" to for some free content like a |
| Just like in any form of marketing, one medium cannot | | | | newsletter, report, or video that helps them. |
| perform all functions. The vast majority of people I | | | | 4) Testing process - You will need to set up some |
| consult with want to have one huge website that sells | | | | way to track the visitors to your site(s), analyze the |
| every single product, lets people pay their bill, etc. etc. | | | | actions they take, and apply tweaks to optimize the |
| You should NEVER be sending people that aren't | | | | conversions on your website. |
| customers yet to a site that has customer service | | | | Sounds like a lot of work, doesn't it? |