| One of the most critical things we can do as real | | | | come across. This is especially true if you are |
| estate investors (and in fact this rule applies to just | | | | wholesaling real estate and keeping an investor buyers |
| about every business) is to get marketing out to find | | | | list around. Since I often offer our properties for sale |
| prospects in order to convert them into clients. As real | | | | on a rent-to-own basis, I often think of my search for |
| estate investors, we usually have several types of | | | | buyers as a search for renters as well. If you are just |
| clients: sellers, buyers, renters and private lenders. | | | | renting your properties you will want to put out |
| I use a series of real estate investor checklists to run | | | | marketing to find renters as well as buyers. |
| my investing business and one of the most important | | | | Third, unless you have unlimited funds available to |
| things on my checklist each day is to make sure I | | | | invest, you should also be seeking private money that |
| have my marketing out to bring new prospects into | | | | you can use to fund your deals. The best ways to find |
| my business. So, let's look quickly at some of this | | | | private lenders are talking to everyone you know |
| marketing and what I am trying to do with each type. | | | | about what you do and asking them if they have |
| First, I am constantly searching for new deals and | | | | money that they would like to get a higher return on |
| have marketing out to find them. Even if you are only | | | | and selling notes. But, putting out additional marketing to |
| putting up an ad on a free classified website, you | | | | expand your search is usually time very well invested. |
| should always have marketing out to find motivated | | | | I recommend setting aside at least an hour a day to |
| sellers and ultimately to find deals. | | | | make sure you have your marketing to buy, sell, rent |
| Second, I am also always looking for buyers. It is | | | | and find money out and working for you. This is the |
| important to realize that you should not only be | | | | basis for all other activity in your business so you |
| searching for buyers to sell the houses you currently | | | | should do it first and then make time for the resulting |
| have in inventory to, but also for future buyers whose | | | | activities from this marketing. |
| specific criteria you can match to new deals that you | | | | |