| Network marketing is a business that requires a lot of | | | | commit to your program and many other emotional |
| selling. Bear in mind, I do not mean door to door selling | | | | factors to get them to make a decision in favor of |
| but rather a business that requires you to convey an | | | | buying your product. |
| idea across to prospects over and over again in | | | | Now, this form of selling or recruiting isn’t wrong, but |
| hopes that they will ‘buy’ your idea. | | | | it utilizes many emotional factors such as the scarcity |
| Everyone on earth is a ‘born salesperson’. We | | | | factor (this offer will never be repeated again) and |
| just do not realize how often we sell when we try and | | | | manipulation. Remember, a person convinced against |
| convince others to watch a good movie, eating at a | | | | his or her will is of the same opinion still. So even after |
| good restaurant and talking to other people about your | | | | you ‘close’ the sale, the customer is usually left |
| ideas. To believe that network marketing does not | | | | with a great deal of buyer’s guilt and it could even |
| require any selling is a fallacy or an erroneous belief. | | | | result in a refund (if possible). |
| To sell effectively will give you a cutting edge | | | | A better form of selling is known as the attraction |
| advantage when it comes to network marketing | | | | marketing method. What it does for you is that instead |
| recruitment. | | | | of you hunting your prospects down, you become the |
| So what are the kinds of network marketing | | | | hunted instead. You achieve this by branding yourself |
| recruitment methods out there? Basically it is | | | | as an expert in any field. As an expert, people look up |
| categorized into two kinds of prospecting techniques. | | | | to you instead of treating you like a product peddler. |
| One way is using the push or brute force method and | | | | You give them expert advice and people make |
| the other way is by using the attraction marketing | | | | decisions based on their intellect. They make informed |
| method. | | | | choices and they are the ones who ‘raise their |
| The brute force method requires you to do a lot of | | | | hands’ first. At the end of the day, you are |
| hard selling. You tell the prospect why they need to | | | | basically attracting these people into your network |
| buy your product or join your network marketing | | | | through positive influence rather than strong-arming |
| business. When the prospect hesitates, you start | | | | people into your network. |
| bombarding them with reasons why they need to sign | | | | It is always better to use the latter form of network |
| up this course, what they will lose out if they do not | | | | marketing recruitment because it is far more effective. |