| A smart way to elevate yourself above the | | | | instructions. (the fast food industry took off with |
| competition and get the sale in the first place is from | | | | "combos") |
| packaging products/services. If you offer valuable | | | | · If you sell lawn-care, bundle with flowers and |
| items, bundle them with a single price for both; don't | | | | fertilizers. |
| break out the prices for each one unless they ask. | | | | · If you sell horses, bundle with saddles and |
| When you do this, you will appeal to 75% of the | | | | lessons. |
| marketplace. (25% only want the lowest price for | | | | · If you sell diamond rings, bundle with matching |
| what they expected; more on that later) It's a good | | | | earrings. |
| idea to still offer the single items for those "control | | | | · If you sell hats, bundle with matching belts |
| freaks," but 1st offer the bungled rate. | | | | buckles. |
| · If you sell cars, bundle with a trailer. | | | | They want the extras. The justification of a discount |
| · If you sell chiropractic, bundle with some | | | | or added value assists them in making the buy decision |
| supplements. | | | | from you instead of your competition. |
| · If you sell food, bundle with sauces and | | | | |