Practical Applications: Using Facebook Applications to Sell Homes

At over 70 million users and with more joining everyPoint2 has gone a step farther. You can't add your
day, Facebook is one of the most formidable socialown listing to Facebook Neighborhoods. In order to get
networking sites on the Net. It started as socialyour listing on this application, you must obtain a Point2
networking for Harvard University students, butNLS website. Point2 has a free sign up for agents,
gradually opened its doors to more and more peoplebrokers, builders, and property managers. However
until anyone over the age of 13 can have a profile.– and here's where it can be lucrative outside of
With its streamlined interface, it is easy to join, createactually selling property – they charge a monthly
your profile and add contacts.fee after the first 6 months. It's only 9.95 at the time of
One of Facebook's unique features are thethis article, but that's enough to make some money
applications that anyone can create and publish on thewhen enough people join for the service. And how did
site. Applications can range from using vampires andI find all of this out? Through Facebook Neighborhoods,
werewolves to "attack" your friends, to the morean application I added for fun.
useful ones like Photos, Groups and Events.One thing that Neighborhoods succeeds with is the
"Neighborhoods" is an application that allows you tocombination of a real estate-related application with
pick your city and your neighborhood, find otherreal estate listings. Since people who are interested in
Facebook users who have added the application andtheir neighborhoods may be more likely to be
post information and pictures about your local area. It'sinterested in any properties associated with those
amusing and fun to check out what people have toneighborhoods, Point2 is in an excellent position to
say about their neighborhood and get tips on where tomarket their real estate to an interested buyer.
shop and eat. Initially, that's why most people add it.For the real estate agent with a bit of Web savvy or
However, Neighborhoods is more than just anotherwho knows someone who creates applications for
social networking application on a social networkingfun, this could be an opportunity to pull in potential
site. It is a calculated tool to disseminate informationclients or the people who know them. Or check out
about real estate. Point2 National Listing Service hasPoint2 NLS and see what they have to offer you as a
made a brilliant move by combining entertainment andreal estate professional. Neighborhoods is a growing
information about the homes it sells, using people'sapplication that certainly drew my attention to real
natural interest in their neighborhoods to motivate themestate in my neighborhood that I would have otherwise
to add this application and thus expose themselves tonot seen. Exploring Facebook applications may be a
the little box in the right-hand corner, titled "Real Estatekey to real estate marketing on this social network
Listings".giant.