| The title of this article is the same as a famous book | | | | Sell" book and go to the "Informative" section. There |
| by Richard Bayan that is used by marketing | | | | you would find words and word phrases that mean |
| professionals around the world. As I was looking | | | | valuable and informative. |
| through it the other day I realized that the same kinds | | | | You might say: |
| of words could be used in public speaking to get the | | | | "This resource will: |
| same kinds of effects. | | | | * take the guesswork out of ... |
| We want to sell our ideas don't we? We want to | | | | * expand your knowledge ... |
| increase our credibility don't we? We want to move | | | | * help to alter your perceptions of ... |
| people to action don't we? These are all the things that | | | | * keep you abreast of ... |
| good advertising copywriters try to do in print with their | | | | * give you new insight ... |
| words. Judiciously using the phrases in this book will | | | | * give you the hard facts ... |
| give you a more scientific way to accomplish the | | | | * keep you ahead of the game ... |
| goals of your speech. You will have specific words | | | | There were 33 phrases in that section alone. This |
| and word phrases to pick from to get a particular | | | | book will simplify your work especially when you are |
| response from the audience. | | | | searching for just the right thing to say to make a |
| Example: Let's say you are telling the audience about a | | | | particular point. In addition, it is an indispensable tool to |
| good resource that you want them to check out. You | | | | have around when you are writing copy for your |
| want to persuade them to seek it out and take | | | | promotional material and website. |
| advantage of it. You might turn to the "Words that | | | | |