| When it comes to selling professional services, one of | | | | overcome the weaknesses of the medium to sell in |
| the fastest ways to aggressively grow your business | | | | bunches. |
| is to master the art of selling to qualified crowds. So | | | | 3. Direct Response Copywriting |
| many salespeople and businesses waste untold sums | | | | This deceptively difficult skill has been responsible for |
| of money and hours in futile attempts to "persuade" | | | | building as many successful businesses as any other |
| their prospects one at a time. This is a largely | | | | competency in sales and marketing. From kitchen table |
| unnecessary waste of time, effort and money. | | | | enterprises to Fortune 500 giants like Sears, fortunes |
| By far the most common attribute among rainmakers | | | | have been made and lost with direct mail copywriting. |
| and top sellers in multiple industries is the ability to sell | | | | Direct response copywriting gives you unprecedented |
| to crowds of prospects. Here are a few specific skills | | | | power as a marketer and salesperson. Through |
| to master if you want to sell in bunches. | | | | effective direct response copywriting, you can |
| 1. Platform Selling | | | | persuade as many people as your budget can reach. |
| Platform selling describes the ability to take the stage | | | | Whether through the mail or with print ads and internet |
| (or platform) at a seminar, conference or any other | | | | sales letters, an expert direct response copywriter is |
| group meeting and present your way to a completed | | | | able to command profits virtually at will. |
| sale. This is the simplest form of one-to-many "bulk" | | | | 4. Book Authorship |
| selling. Learning how to select your crowds, present | | | | A book is the most valuable business card money can |
| persuasively in person, and how to close with a | | | | buy. It positions and pre-sells better than almost any |
| call-to-action that converts audience members to | | | | other selling tool around. Experienced salesmen and |
| customers, is the master skill of most top sales | | | | consultants masterfully package their expertise in |
| performers. | | | | books to attract crowds of warm, well qualified and |
| 2. Teleseminar Selling | | | | ready to buy prospects. |
| A powerful seminar sales presentation script can | | | | 5. Partnership Selling |
| easily be converted to one that is engaging enough for | | | | Of all the skills that you can learn, partnership selling is |
| a tele-seminar selling presentation. One of the most | | | | the skill that can take you to the top of the food chain |
| important elements of successful tele-seminar selling is | | | | the fastest. The ability to land partnerships with |
| the ability to be a master storyteller. By weaving in the | | | | qualified influencers, groups and stakeholders takes as |
| main points of your sales argument in the form of | | | | much mental and emotional fortitude as it requires |
| stories, catch phrases and case studies, you can | | | | superior marketing, presentation and selling skills. |