Shorting Stocks - The Basics, Part I of II

What does it mean to short a stock?years although this is not always necessary. Stocks
This means that you borrow the stock from yoursuch as the mortgage lenders (LEND & CFC)
broker to sell to a third party. The idea is to buy backhave built many bases since 2002 and have run up
the stock at a lower price, returning the shares to yourseveral hundred percent. Home builders also fall under
broker while leaving the remaining cash in your accountthis category but have not made our shorting lists as
as a profit. Put another way, a short seller does notof yet. They have been showing some red flags but
own the stock before they sell it. Instead, they borrowsupport has been noted at or slightly above the 50-d
it from another investor who already owns it. At amoving averages.
later date, the short seller buys back the stock theyAdditional criteria for shorting candidates will be
shorted and returns the stock to close out the loan. Ifdecelerating earnings and sales and a relative strength
the stock has fallen in price since they sold short, theyline heading down. Basically take the characteristics
can buy the stock back for less than they receivedthat we use for long positions and reverse the criteria
for selling it. The difference is your profit.to develop a list of possible short candidates. Even
Short selling is a transaction made on margin. Thisfamiliar chart patterns can be used to spot shorts; the
means that you must open a margin account to sellreverse cup shaped base, the head and shoulders
short. Most online brokers allow you to open a marginpattern and/or the flat base with a stock breaking out
account if you qualify according to their rules andto the downside on above average volume. Industry
regulations. Criteria related to minimum balances andgroups that are becoming weak or are showing
cash reserves may apply. You will sign an agreementmultiple stocks falling and breaking through key trend
with your broker to open a margin account, thislines should be noted on a watch list. If one stocks
agreement says that you will maintain a cash marginlooks like a short candidate, look for additional sister
or pledge your stocks as margin. (Note: Call yourstocks that may have the same set-up. Remember,
individual brokers for additional questions that you maystocks usually move in groups whether they go up or
have).down.
Shorting can be difficult even during a bear market.I tend to look for stocks that are below both the 50-d
The conditions must be exactly right for a stock to beand 200-d moving averages. Once they slice through
considered a short. Just because a stock looksboth of these lines, I then look for a strong down-trend
overvalued or high doesn't mean that it is time to selland a failure to break above the 200-d moving
this stock short. As I have said before, what looks highaverage. This is my ideal time to short a particular
to one investor may still be low to another. Two thingsstock.
to take into consideration would be dividends and thinlyAlways have a sound exit plan in place with a
traded stocks. A stock paying a dividend must be paidpredetermined stop loss to protect your capital. We
by you the short seller when this position is on. Lowtypically use a 7-10% stop loss for our long positions
volume stocks can be very volatile and marketdepending on the market strength but I would advise a
makers and money managers can run up the pricelarger buffer for short candidates. A stop loss placed
quickly crushing your short play and adding to your10-12% from your sell point would be ideal as most
overall loss.stocks have a natural tendency to go up or contain
If the stock rises above your sell price, eventually youvolatility near the shorting sell point.
will have to cover your short for a loss. If you have notShorting stocks can be more difficult to learn than
placed a stop loss, the stock can continue to go higherbuying stocks because a whole new set of rules and
as your portfolio heads for disaster. Theoretically, abearish short patterns must be learned, on top of your
stock can rise infinitely, meaning your losses can risebuying rules and chart pattern skills. Shorting can take
infinitely. Imagine shorting NVR at $200 a sharemany more years to master and can provide a
because you though it was overvalued, only to see itshorter window of opportunity as bear markets
go to $700 per share. I am sure this type of tradetypically don't last as long as bull markets do. No
would wipe out or leave a big dent in anyone'smatter what strategy you develop with shorting or
portfolio.buying long, you must always stick to strict sell rules.
Many great shorting opportunities come from theNever argue with a position that goes against you,
same small and mid cap stocks that were once highemotions and pride mean nothing in the market,
flyers in previous months or years. For example,especially in the short market. Sell all losers immediately
TZOO and DCAI were high flyers in 2004 before theybefore they devastate your portfolio and your
became red flags and shorting opportunities. Evenconfidence going forward.
large cap companies such as eBay, SBUX and HDThe next article from this two part series will detail the
can present shorting opportunities at certain points.strategies or reasons why you may want to short a
Ideal shorting candidates will have built several basesstock and a few examples of how shorting stocks
over a long period of time resulting in faulty late stagecan benefit a portfolio during bear markets or sideway
bases as the stock starts to fall. We look towardscorrections, similar to our current situation.
stocks that have built four or more bases over a few