| Selling a property, whether it's your own home or a | | | | effective way to sell a home is. They have universally |
| rental property, can be a stressful and time-consuming | | | | concluded that a professionally furnished home sells |
| venture. Oftentimes, sellers are unsure about the steps | | | | better than an empty house. This is because people |
| that must be taken to get their property ready to be | | | | buy homes based on feeling. When a home is |
| put on the market so they look to a Real Estate | | | | presented in a stylish and functional way, buyers visit |
| Agent for guidance. This is a good first step but what | | | | the property and feel at home. They are able to |
| many people don't realize is that the best real estate | | | | picture themselves living in the space because it 'feels' |
| agents are not the ones that try to be an expert at | | | | like a comfortable place to be. On the other hand, a |
| every aspect of selling a home. The best real estate | | | | vacant home can often feel cold and lonely. |
| agents are the ones that surround themselves with a | | | | The same is true for any other property that is being |
| team of experts, each of whom specializes in a | | | | marketed, it must appeal to the buyers' senses. |
| different area of the sales process. | | | | Vacant properties are much more challenging to sell |
| One member of a "sales team" that is crucial to | | | | than properties that are Staged. Contrary to popular |
| making sure your home is looking its best is a | | | | belief, most buyers cannot picture their own furnishings |
| professional Home Stager. Home Staging focusses on | | | | in an empty space and the tendency when standing in |
| preparing properties for sale before they are actually | | | | an empty space is that perspective buyers will imagine |
| listed. A Home Stager will showcase your property so | | | | their furniture larger than it actually is making them |
| that it appeals to as many buyers as possible, thereby | | | | question if their furniture will fit. Buyers are more likely |
| selling faster and for more money. | | | | to accurately envision their belongings in a space that |
| Frequently, sellers, and even Real Estate Agents will | | | | incorporates furniture that is presented in a functional |
| make the mistake of listing an empty property. Many | | | | arrangement. This provides them with a point of |
| Agents see no problem listing a vacant property | | | | reference to compare the furniture occupying the |
| because they believe that buyers will be able to picture | | | | property for sale to their own furniture. |
| their own furnishings in the space easier by not having | | | | An empty property will typically appear smaller than a |
| the distraction of the seller's items. In addition, Agents | | | | furnished property. Furniture defines a space. Working |
| and sellers tend to think that an empty property | | | | with a professional Home Stager who is able to rent |
| appears larger. Both of these ideas are untrue. | | | | and set up items in a way that makes the most of a |
| Consider the business of a New Home Builder. Many | | | | space, will not only maximize the size of the space but |
| of these larger companies will build model homes, or | | | | it will also maximize the appeal to buyers. Remember: |
| show homes, in order to pre-sell homes to buyers. | | | | buyers aren't just purchasing a new property, they're |
| How often do you see a show home without | | | | purchasing a home and ultimately a desirable lifestyle. |
| furnishings? Typically, never. Home builders have spent | | | | What would you prefer to buy, an empty box or a |
| hundreds of thousands of dollars doing market | | | | warm, inviting home? |
| research an analysis to determine what the most | | | | |