| Selling products on eBay can be a very lucrative | | | | so it is a good place to find out the types of products |
| business, and starting an eBay business is fairly simple | | | | that people are buying right now. Another helpful tool is |
| and affordable. So why do so many people fail? It is | | | | the World Wide Brands newsletter. It is free at their |
| not WHAT they sell - it is HOW they sell it. New sellers | | | | website, and you can get lots of success tips about |
| do what everybody else is doing. They blend in with | | | | selling on eBay as well. |
| the crowd of other sellers and do not stand out. They | | | | Unique Products: |
| invest in hot-selling products but never get noticed by | | | | On the other hand, if you choose to sell hard-to-find |
| buyers to sell anything or make any money. So how | | | | products, you can demand more money simply |
| do you stand out? There are two main ways. | | | | because you will have less sellers to compete against |
| 1. Sell the most popular eBay products at deeply | | | | - maybe even none! This does not mean that you |
| discounted prices or offer higher value "package | | | | should list your unique products at an expensive price, |
| deals". | | | | because eBay buyers are looking for deals. This |
| 2. Sell unique or hard-to-find products that cannot be | | | | simply means that you do not have to discount your |
| found at your local store. | | | | products, because buyers will be happy to have found |
| Popular Products: | | | | your hard-to-find products at all, that they are willing to |
| So first, if you decide to sell the hot-selling products on | | | | pay full price. |
| eBay, you are going to have lots of competition. The | | | | In either case, you want to include a variety of product |
| way to stand out is to offer a lower price than | | | | photos and a detailed product description for each |
| everyone else or put together a multiple product | | | | item. Customers are much more likely to buy |
| package which offers more value than the other | | | | something when they can see it. Also include |
| competing products for auction. | | | | keywords in both the listing title and description so that |
| A. By offering a lower price, you will attract more | | | | buyers can find your listing more often when they |
| buyers and can easily start a bidding war. The | | | | search for it on eBay. This means brand names, model |
| excitement and interest that a bidding war creates will | | | | numbers, color, size and even common misspellings as |
| generally give you a selling price that is higher than it | | | | well. |
| would be if you had originally listed the product for sale | | | | Where to Find Products: |
| at a high price. Once people have started bidding, they | | | | To find products to sell, you can get great discounts |
| do not want to stop. Your goal is to get them started. | | | | from wholesalers. You can find a large number of |
| B. If you put together a package with multiple products, | | | | wholesalers online using a wholesale search engine. |
| make sure that the products relate to each other or | | | | You may also decide to minimize your workload by |
| can be used together so that they add value to your | | | | working with a drop shipper. Drop shippers charge a |
| offer. (Is your buyer likely to want both of these | | | | fee in exchange for their service of packaging and |
| products?) | | | | shipping products for you. You benefit by not having to |
| Keeping your shipping price low will increase the value | | | | purchase inventory up front or having to do the work |
| even more, and you can get many more buyers this | | | | of packing and shipping. |
| way. You stand out because you are delivering more | | | | There are also some membership sites which give |
| value and added convenience to your buyers. They | | | | you access to multiple drop shippers in one location. |
| can make one purchase instead of several.eBay Pulse | | | | This is a good option for sellers who want to sell |
| is a resource on the eBay website that shows you | | | | multiple product types or brands. |
| which products are selling the most. It is updated daily, | | | | |