| Video sales letters work better because they are | | | | long form letter that attempts to sell people, folks will |
| easier and faster to write. | | | | often just scroll down to the bottom of the sales letter, |
| Video is almost instantly perceived as content. As a | | | | see the price and then leave. |
| result people are more likely to think it's more valuable | | | | You don't always have time to show the consumer |
| to pay attention to than simple text is. Most sales | | | | the value of your offer if he/she scrolls down to the |
| letters do give some content, but words for words | | | | bottom to check out the price. |
| sake in today's information based sales oriented part | | | | Conversions are higher... so commissions are higher. In |
| of the internet are often perceived as hype. Long form | | | | most times triple the conversions of the same material |
| sales letters will put the guard of people up. They don't | | | | presented in a traditional print sales letter. Going |
| begin with a wall up when they see that there is a | | | | through the much simpler and faster process to create |
| video to "watch". | | | | similar information that was on a traditional print sales |
| It's easier to watch and listen than it is to read. People | | | | letter (usually condensed) in a video audio format will |
| are still not used to being talked to. You control the | | | | usually increase sales conversions. |
| sales process, If you don't give people the opportunity | | | | If you've got a traditional letter out there that is actually |
| to rewind or fast forward the video then you're able to | | | | producing (selling) for you. Go ahead and convert it to |
| control the sales process. You're able to deliver your | | | | a video audio format and see what happens to your |
| message and then at the end have the order button | | | | results. |
| appear or at the end tell them where to go to buy. In a | | | | |