| The internet has an amazing capacity for marketing | | | | be very profitable. |
| products. With literally millions of people accessing it, | | | | Marketing a viral eBook |
| the world is virtually at your fingertips. With that being | | | | Step 3 - Give the book away for free and allow |
| said, most people come to the internet in search of | | | | others to do the same. But, include links within the book |
| one thing: information. For this reason, writing and | | | | that link back to a website where you offer other |
| marketing a viral information product, like an ebook or a | | | | items for sale. If you write an eBook on viral marketing, |
| CD, is a great way to benefit financially from people's | | | | for example, and give it away for free but it has links |
| desire to learn and stay informed. | | | | to another book on "Top 20 topics for viral marketing" |
| A viral information product is a simple, 10-20 page | | | | on your website that you sell for profit, many will read |
| digital book or a home-produced CD or DVD, that you | | | | your free eBook and then follow the link for further |
| use to market yourself, your ideas and other products. | | | | information and purchase your for-profit book. |
| By selling at a loss or giving away the information | | | | Step 4 - Sell the book for a minimal price and allow |
| product and offering others the rights to do the same, | | | | others to do the same. Selling ebooks on eBay is a |
| you can expand your contact base exponentially. If | | | | great way to do this. Following the same rules in step |
| you give your product to 10 people, who in turn give it | | | | #3, you will still lead your readers to other products |
| to 10 people, you have expanded your influence to 100 | | | | that will result in further sales. |
| people. That's the beauty of viral information product | | | | Step 5 - Provide opportunities for others to sell your |
| marketing-you create multiple streams of income. | | | | higher priced items as an affiliate. If 10 affiliate sales |
| Producing a viral information product | | | | people lead 10 people to purchase an eBook you are |
| Step 1 - Choose a topic that you are not only | | | | selling for $30 and you are giving them a 50% cut for |
| interested in demonstrating or writing about, but that | | | | doing so, you will have an additional 100 people buying |
| you think others could benefit from the information. As | | | | your book that you will make $15 off of without having |
| an example, if you have a talent for gardening and you | | | | to find the buyers yourself. That is $1500 and you didn't |
| plan on building a compost bin this spring, document the | | | | do a thing! |
| entire process with photos, videos and text. Then | | | | Two items of caution: |
| simple compile your information into any format you | | | | Presenting ideas that are not valid as a quick way to |
| like and, voila, you have your first information product! | | | | make money may lead to a small payoff for you. |
| Step 2 - Check the internet for interest on that | | | | However, bad press spreads quickly online. If what you |
| particular topic. Use research that has already been | | | | are selling is not valid or worth the money, your name |
| done for you by investigating best-selling books on | | | | will be ruined along with possible future sales. |
| sites like Amazon or Chapters. Find their "how-to" | | | | Make sure that when giving your eBook away, there is |
| sections and look for the hot topics. If those topics are | | | | a caveat that states that users are not allowed to |
| selling, you already know there is a market. Any topic | | | | change the links. Doing so would defeat the purpose |
| that teaches others how to make money, how to stop | | | | of your writing the book in the first place. |
| pain, learn a new skill or how to improve their lives can | | | | |