| There is so much more to selling a car than taking a | | | | little things you will sell 20 cars a month or more, every |
| customer for a test drive. At least if you are good. | | | | month. |
| Many have come and gone that could sell cars. They | | | | Some pointers for you:o Listen to your customer, they |
| sell some cars and make a few bucks and then the | | | | will tell you how to sell them. Listen between the lines.o |
| lean times come. Then they start crying because they | | | | Relate to the customer, find some common ground. |
| are only selling 5 or 6 cars a month. No volume | | | | Not some made up phony common ground. Something |
| bonuses, some minis and they are starving. They leave | | | | real.o Don't be desperate to make a sale. Don't be |
| to get an hourly or salary job because they say they | | | | thinking about how bad you need to make a sale. Your |
| need steady money every month. | | | | customer will pick-up on your desperation, no matter |
| I explain to them that they can make fairly steady | | | | how good an actor you are. They will quickly be turned |
| money every month if they listen, study, watch and | | | | off no matter what you are offering. And you won't |
| learn. | | | | know why.o Compliment your customer. Not phony |
| The selling business can provide you with a great | | | | made up compliments. If you can't find something to |
| income every month no matter what you are selling. | | | | compliment then on, you are not looking or listening.o |
| Unless you are selling seasonal products, that is a | | | | Make them laugh. You don't have to be a comedian. |
| different story. | | | | You are not performing for an audience. Just make |
| The key is getting to know all the little things that make | | | | them laugh now and then even if the joke is on you. |
| a sale. I call them Planting the Seeds. Every step, | | | | Laughing will loosen up and relax your customer. |
| every word, comment, question or gesture can help of | | | | Think about these points and adjust your sales skills |
| it can hinder the sale. A professional sales person | | | | accordingly. When you master these items your sales |
| needs to address and pay attention to all the little | | | | will increase at least 30%. |
| things. When you learn how and when to handle the | | | | |