| It goes without saying but I'll say it anyway - small | | | | people remember the ad. |
| businesses don't have the luxury of spending money | | | | 3. Be Clear and Concise. Decide on one single point to |
| on ineffective advertising. Everything that you do to | | | | your ad, and don't try to include every product, service, |
| promote your business must be well-thought-out and | | | | or benefit that your company offers. Stick to the point, |
| considered carefully to make sure the marketing | | | | and deliver your message in the simplest terms |
| budget is being spent wisely. So before you write your | | | | possible. |
| next ad campaign, here are some tips for creating ads | | | | 4. Motivate Your Readers. Use a strong call to action |
| that are attention-grabbing, effective, and deliver the | | | | in your ad, and include a sense of urgency if possible. |
| right message. | | | | Highlight the benefits of taking action now, and make |
| 1. Consider Your Audience. Who are you trying to | | | | sure it's easy for customers to follow through and |
| reach with your ad? Often, you cannot reach every | | | | contact you. |
| single type of customer with the same ad, so you | | | | 5. Use a Great Headline. Nothing grabs a reader's |
| need to segment your market a bit first. Decide which | | | | attention like a great headline, so don't be boring and |
| group of people you want to target, then write directly | | | | predictable. Instead, write a short, interesting headline |
| for those people. | | | | that asks a question, provides "tips" or "secrets", or |
| 2. Find Something Unique. Make sure that you include | | | | cleverly conveys the essence of your ad. It takes a |
| something in your message that is unique - whether it | | | | little practice, but a good headline is one of the most |
| is a product benefit, a special offer, or the subject | | | | important things you can do to write a successful ad! |
| matter of the ad, include something unique to help | | | | |