| Tips on interviewing should include one of the most | | | | the interviewer, helping her to make the right hiring |
| effective sales techniques. Selling at interviews is really | | | | decision. |
| helping people, your interviewers, make the right hiring | | | | By asking questions, you're establishing rapport with |
| decision instead of thinking "how to sell myself." | | | | interviewers [ by showing interest in the job and |
| Unless you've been in sales, investment banking, or | | | | company. |
| customer service you probably have a fear of selling. | | | | When you hold off talking about yourself until you |
| When you think about selling at interviews as helping | | | | know what a prospect wants, your pitch will be |
| prospective employers make the right hiring decision, | | | | shorter and to the point. Why? Because you're now |
| there's no selling involved. Only helping. | | | | able to target the job with skills you bring to it. This |
| There is a big difference between trying to help and | | | | technique also sharpens your personal presentation. |
| trying to sell. Instead of launching into a prepared, fact | | | | A buyer of your services has to know what you can |
| filled personal presentation -- find out first what your | | | | do. However, before you can present that information, |
| prospective employer is looking for by asking questions | | | | you need to know what the prospect wants by |
| about the position. | | | | analyzing his needs. Then you can determine whether |
| This can be done at the beginning of an interview by | | | | or not you can help. When you can, link your |
| asking, "would you mind telling me what you're looking | | | | background to the job's requirements. |
| for in the ideal candidate?" If the person answers this | | | | So think of interviewing as trying to help. Then you |
| question, you're able to match your qualifications to the | | | | never have to try and sell yourself. Just find a buyer |
| job's specifications. Thus, you're doing the matching for | | | | for your services. |