| > | | | | brand. Then as you make your brand into a |
| Does a title really sell a book? The short answer is, | | | | household word, you ensure future sales. As each title |
| yes. You must be careful in choosing your book title | | | | in the series is published, you know that people will buy |
| because if a book does not attract a reader initially, it | | | | the latest book to complete the series. Think Harry |
| will be overlooked and not purchased. The book title is | | | | Potter or Nancy Drew. |
| the element that creates the initial attraction to the | | | | The subtitle of your book is a great way to increase |
| book. | | | | sales. The subtitle gets to the heart of the book and |
| Watch people who are browsing in a bookstore. A | | | | convinces the reader of the book’s benefits. It |
| catchy title grabs their interest and makes them reach | | | | lets people know that the book is unique and that they |
| for the book out of curiosity. A great title makes | | | | really can’t live without it. It makes the reader |
| browsers think, Really? or What does THAT | | | | believe that he or she just can’t live without it |
| mean? or That’s what I need. Think | | | | — and that is your objective. |
| long and hard when choosing your book’s title. | | | | Check the following subtitles: |
| The title must give some clues about the book’s | | | | Woman-Sense Rules! — The Spiritual |
| contents in a snappy one-liner. | | | | Woman’s Guide to Finding Yourself When You |
| Many authors struggle fiercely with the title choice, not | | | | Didn’t Know You Were Missing |
| realizing that the title is there somewhere in the | | | | Fit to Cook — Why Waist Time in the |
| book’s contents. They just haven’t | | | | Kitchen? |
| recognized it because they are too close to the | | | | Climb Your Stairway to Heaven — the 9 |
| project. Sometimes it helps to talk to impartial, unbiased | | | | habits of maximum happiness |
| persons. Tell them what your book is about, and then | | | | Light the Fire — Fiery Food with a Light New |
| listen to their feedback. | | | | Attitude! |
| Alternately, on the tongue-in-cheek advice of one | | | | Spell Success in Your Life - A road map for |
| publishing professional, open a bottle of wine and start | | | | achieving your goals and surviving success |
| writing. Make a list of everything that comes to mind | | | | In the title and in the subtitle, you can use humor or |
| about what you have written in your book. Nothing is | | | | emotions to sell your book, but avoid clichés and |
| too silly, but do try to strike on the central theme or | | | | corny expressions, or overly common sayings. |
| message. | | | | They soon become stale and annoying. Keep your title |
| When your list is complete (and the wine is all gone), | | | | unique, catchy and relevant. |
| group your notes into categories. Choose the | | | | Before making the final decision on your book title, |
| snappiest, most intriguing words that say something | | | | conduct a title search (Click Here to see our course, |
| about your book without sounding like a boring | | | | Idea to Book
to Success — the fast, easy, |
| explanation. | | | | simple way! for instructions on title searches). Although |
| Perhaps these titles will help you: | | | | you cannot copyright a title, duplicating titles only leads |
| Woman-Sense Rules! | | | | to confusion, and you want people to buy your book, |
| Fit to Cook | | | | not a competitor’s book. Make your book title |
| Climb Your Stairway to Heaven | | | | (and subtitle) one that increases the likelihood of |
| Light the Fire | | | | increasing your book sales. |
| Spell Success in Your Life | | | | © Copyright 2004 Ink Tree Ltd. |
| If you are planning on a series, your title should be your | | | | |