| The title you choose for your tips booklet can be | | | | problems |
| thedifference between a product that sells well and | | | | (Asthma, allergies, diabetes etc) until they experience |
| onethat doesn't. | | | | theproblem on a personal level and the title "How to |
| In every powerful title or headline is a "hidden code"that | | | | Live withyour....... " or "12 Tips for Coping with....." has a |
| is actually a generic formula to get attention andcreate | | | | greaterselling potential than the title "How to prevent ......." |
| desire in the buyers mind. This is part of theformula | | | | Titles that tend to sell well for tips booklets include: |
| commonly used in advertising. | | | | How to.......and..... |
| A - Attention | | | | 101 Ways to ........ |
| I - Interest | | | | ..... Tips for ........... |
| D - Desire | | | | 25 Secrets of Successful............. |
| A - Action | | | | 7 Steps to................. |
| Example: | | | | Discover the 7 Essential Elements that Guarantee ......... |
| The book "How to Win Friends and Influence People" | | | | How to Make Your ................. Dreams Come True |
| by | | | | How to Turn ....................... into ......... |
| Dale Carnegie first published in 1936 has sold over | | | | 25 Tips for Mastering the Art of ........... |
| 10million copies worldwide. His other book "How to | | | | 101 Ways to Get More from Your ....... |
| Stopworrying and Start Living" has also sold steadily | | | | 25 No-Fail Strategies for ........... |
| bothof which use the formula "how to...and..." | | | | What your .......... isn't telling you |
| effectivelyfor both the book titles and in the mail | | | | 25 Ways to Keep Your ........... Dreams Alive |
| orderadvertising campaign. | | | | 25 Tips to Jump-Start Your ......... |
| Generally titles that have an emotional appeal and | | | | 10 Ways to Jump-Start Your ....... |
| solvea common problem tend to do extremely well. | | | | 25 Questions You Must Ask When You're ........... |
| "Think and grow rich" by Napolean Hill and "The lazy | | | | When a certain number of tips are specified by thetitle |
| Man's Way to Riches" by Joe Karbo have sold millions | | | | ensure that the stated number of tips, or more,are |
| ofcopies simply by appealing to the emotions and | | | | included. |
| providinga solution to a common problem. | | | | Four more titles that sell well for any booklet, bookor |
| Another type of title that tends to do well is what | | | | article include: |
| isknown as the "teaser" title. | | | | The Complete Guide to ............. |
| "What your............isn't telling you" | | | | Your Must Know Guide to .......... |
| A majority of people tend to buy tips booklets after | | | | ........... and Grow Rich |
| theyhave experienced a problem. The demand for | | | | Mastering the Art of......... |
| booklets thatare targeted towards problem prevention | | | | Next time you are in a bookstore or at the library look |
| tend to be theleast popular from a selling point of view. | | | | atwhat titles appeal to you, and why, then compile your |
| Example: | | | | ownlist of generic titles you can use. |
| Many people are unconcerned with particular health | | | | |