| If I had to name the top 3 ways to market a property | | | | Do not buy for sale signs in quantity since you can |
| for sale without a pre-existing buyers list or direct mail | | | | usually re-use them. |
| list I would have to say: sign in the yard, ad in the | | | | What else should you include on the sign besides the |
| newspaper and ad on CraigsList. In this article, I will be | | | | biggest benefit? I usually include a phone number and a |
| discussing putting a sign in the yard to sell a property. | | | | website address where people can get additional |
| What the sign says depends a lot on the biggest | | | | information. Some people, including me, prefer to |
| benefit you are offering with the deal. Is it priced below | | | | include a 24 hour recorded information line instead of a |
| market? Are you offering easy qualifying? Are you | | | | direct phone number so that people can call at any |
| offering owner financing? Great location? If you are | | | | time to get information about the property. Make sure |
| wholesaling the deal, it is usually going to be the price | | | | you clearly show that the number is for a 24 hour |
| of the deal that is most attractive and you might want | | | | recorded message to increase the number of people |
| to use that in your sign. Using a generic "House For | | | | that call. You can include a way to transfer to you live |
| Sale" sign is usually not going to give you as good of a | | | | once they've heard the info or give out your local |
| response as something more benefit driven. | | | | direct number on the recorded message. |
| Which, leads me to the next question... | | | | You should also include a flyer about the property and |
| If I do not recommend a generic "House For Sale" sign | | | | any other properties you have so that people can |
| for the yard, then where do you get a sign for the | | | | take the information with them. Yes, I do recommend |
| yard? Some sign companies will sell you blank | | | | that you do this in addition to the 24 hour recorded info |
| Corrugated Plastic yards signs that you can customize | | | | line. While most people have mobile phones these |
| with a thick permanent marker. This is what I | | | | days, believe it or not, not everyone does. Many |
| recommend. While you can order custom signs on-line | | | | people also prefer to take the flyer so that they can |
| from specialized sign companies that cater to real | | | | show their friend, spouse or to use as a reminder of |
| estate investors, I don't think it's really necessary, | | | | your house after a day spent looking at several |
| especially for the handful of for sale signs you'll need. | | | | houses. |