| WHAT IS A TRIGGER LEAD? | | | | bureau's database system and is flagged by the |
| A trigger lead is a hard inquiry into a persons credit for | | | | borrowers "credit pull". All the leads you will receive are |
| the purposes of a mortgage. These are the best leads | | | | from consumers that are in the market NOW. These |
| in the business. | | | | people are looking for a mortgage and have filled out |
| A trigger lead is a hard inquiry into a potential | | | | paperwork to have their credit pulled. |
| borrowers' credit for the purposes of a mortgage | | | | This info is not obtained by offering them an incentive, |
| evaluation. These leads are not generated by auto | | | | a gift with purchase, or any other form of |
| loan applications, insurance inquiries, or applying for a | | | | compensation. Trigger lead information is only created |
| credit card. The credit bureau specifically codes the | | | | generated when someone has filled out an |
| type of inquiry by industry and credit evaluation type. | | | | authorization to have their credit pulled for the |
| All mortgage trigger leads are not alike. We only utilize | | | | purposes of a mortgage evaluation such as a signed |
| the credit bureaus who analyze the mortgage inquiries | | | | form 1003. |
| from the previous day and can update and deliver the | | | | There simply is no better leads service than this. The |
| file on your behalf the next business morning. There | | | | source and integrity of this data is unparalleled by any |
| are some bureaus who "batch" mortgage inquiries a | | | | other mortgage data source. |
| couple of times a week. Some brokers sell this data | | | | |
| as a daily trigger lead. We only sell leads that are | | | | HOW DO I USE TRIGGER LEADS TO BOOST MY |
| batched daily and delivered on a daily basis. Everything | | | | PIPELINE & CLOSE MORE LOANS? |
| else is a waste of your time, energy, effort, and | | | | Trigger Leads work best when called immediately! |
| money.Accept no substitutes. Weekly batched files | | | | Trigger leads provide you with name, address and |
| are much cheaper for a reason - they don't work. | | | | phone number of the prospective borrower that fits |
| Don't be pennywise and dollar foolish. Insist on getting | | | | ALL the demographic criteria you have preselected. |
| the best quality. | | | | When searching for a mortgage, prospective |
| All trigger data records are scrubbed against the "do | | | | borrowers like choices. Asking them about their |
| not call list" prior to purchase. Federal law requires that | | | | situation gives you the opportunity to help borrowers |
| you obtain and maintain a valid subscriber account | | | | who may have thought they had limited options. Every |
| number (SAN #) from the FTC for all the area codes | | | | borrower is motivated by something...credit card debt, a |
| in which you receive leads. As with all live credit data, | | | | ballooning ARM loan about to reset, cash out...and a |
| a pre-approved firm offer of credit is required. We | | | | hundred other good reasons. Take the time to find out |
| provide our clients with FCRA compliant telemarketing | | | | their needs, wants, and desires with the loan they are |
| scripts at no additional charge. | | | | pursuing. Doing this will allow you to find the best |
| | | | | mortgage product available to fit their needs |
| WHO CREATES TRIGGER LEADS? | | | | Remember as with all live credit data, a firm offer of |
| The national credit bureaus! | | | | commitment is required. SmartLeadz gladly provides all |
| All of our trigger data is exactly what the bureau's | | | | of our clients with a copy of an FCRA compliant |
| have on file for each borrower. They are in the | | | | telemarketing script with the appropriate OPT-OUT |
| business of recording credit scores, loan balances, | | | | info as required by law. |
| repayment histories and countless other pieces of | | | | Stop cold calling on lists of people who may or may |
| information that empower you to select the exact | | | | not have an interest to talk to you. With trigger leads, |
| borrowers that fit your existing portfolio of loan | | | | they're in the market for a mortgage right now. |
| products. Take the guess work out of your marketing. | | | | Capitalize on the power of this data. |
| Utilizing the leads gives you a unique and powerful | | | | |
| insight that no other mortgage marketing product can | | | | WHAT FILTERS CAN I ADJUST TO TARGET MY |
| offer. | | | | DESIRED BORROWER? |
| This type of information is unmatched in showing you | | | | |
| only those prospective borrowers who have already | | | | - You chose the filters, we'll never charge extra. |
| identified. This is information provided by the credit | | | | |