| The more things change, the more they really stay the | | | | keep it short and sharp. Make the reader want to find |
| same. For all the bells and whistles that the Internet | | | | out more |
| possesses in the end your success or otherwise will | | | | - Get your spelling, grammar and punctuation right. This |
| be determined by the words that you write, or say (via | | | | is easier said then done. I'm an Australian and there are |
| web audio or video). Get it right and you're on the way | | | | minor grammatical and spelling differences between |
| to building lasting relationships with readers and | | | | Australian English and U.S. English. I'm always treading |
| subscribers. | | | | a fine line with my spelling in these areas. To |
| Screw it up and you're done for. | | | | compound matters worse, there are words that email |
| I still shudder when I think of some of the first emails | | | | service suppliers regard as being heavily spam |
| that I sent to leads generated by my promotion of a | | | | oriented. Free is one and Money is another. |
| pretty reputable program and I know that those people | | | | Undoubtedly you've seen emails with some curious |
| who received those shockingly ignorant emails will | | | | spellings of these words (m0ney for example) but I |
| have immediately dismissed me as being what I was - | | | | would recommend that you think a little laterally and |
| a rank amateur and the help that I got from my up line | | | | come up with words that mean the same thing and |
| sponsor at the time? | | | | don't necessarily have the same heavy spam |
| Zilch, just some self serving platitudes telling me to | | | | weighting. With a little effort you should be able to |
| keep following up my leads and things would come | | | | work the phrase "no wallet required" (or a variant |
| right. | | | | thereof) into an email in place of the word free. |
| Yeah, right. | | | | - Format your email correctly - You might like to read |
| I had to learn the hard way and the truth was that in | | | | my review of a quirky little gadget called Text Tidy to |
| my heart of hearts I knew that my sales letters and | | | | see what I mean |
| follow up emails just weren't good enough. But I figured | | | | - Avoid overblown outrageous statements that you |
| that if I generated enough leads somebody would | | | | know not to be true. |
| become a paying customer - boy was I wrong. I was | | | | Writing effective copy is an art form that takes |
| focusing on the wrong end of the equation. | | | | practice and in some cases a little help, I'm always |
| Generating leads is easy. Converting them to | | | | prepared to do as much as I can to assist legitimate |
| customers and people who look forward to receiving | | | | people who want to make a go of this business. |
| your email is much harder. That's why prospective | | | | That's why I recommend my subscribers and blog |
| marketers should spend considerable time planning and | | | | readers get access to a great free tool called the |
| writing their sales letters and follow up emails before | | | | Masters of Copywriting Manuscript. The language is a |
| they commence promoting their product or service. | | | | bit flowery, that's because it was written way back in |
| Here is a list of the most critical items when structuring | | | | the thirties, but the content is absolute gold. |
| a follow up email or sales letter. | | | | Nothing really ever changes. Words sell when you get |
| - Get your headline right - design it to arouse curiosity, | | | | them right. |